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    Marketing Manager - United Kingdom - fluenthq

    fluenthq
    fluenthq United Kingdom

    2 weeks ago

    Default job background
    Description
    At Fluent, we use cutting-edge AI to answer your data questions.

    We help our customers answer questions like:
    "which artists achieved more than 100 million streams over the last year?", "How many donations did our charity receive last month?" without needing to rely on a data analyst to answer those questions. With Fluent, you simply ask a question in plain English and Fluent serves you the answer.

    We are now looking for an exceptional content lead who is excited by the prospect of driving data fluency in the organisations we work with and making data something which can be mastered by everyone, not just those that are technical.

    This is a particularly interesting opportunity now because of the recent developments in AI technology, which has opened up the opportunity for non-technical team members to interact with data without needing to know SQL or structured data.

    Previously, companies like Tableau, PowerBI and Looker have struggled to achieve adoption across the organisations they serve because of these technical constraints.

    As a result, the perception amongst non-technical users is that data is not for them, which is something we are changing with the Fluent product and want to change with the content we produce.

    Why we're investing in content marketing

    This is the first marketing role we're hiring at Fluent and is a central pillar of our go-to-market strategy.

    Perception of data in a market where the rules are being redefined . Data is largely perceived as something that non-technical team members consider 'not for me'.

    There is a massive opportunity to change that and we want to create a brand that stands for that change.

    # Over the last year, 250,000 people have already engaged with the Fluent website , driven through viral social media posts on platforms like Reddit and Twitter . This has been with zero marketing spend and highlights the interest in solutions that can make data accessible to non-technical team members.
    # There are communities all about data , such as r/dataisbeautiful that are ready to be tapped into offering powerful distribution opportunities that are currently heavily under-leveraged by other players in our market.
    # Data teams are the buyers of the Fluent product and a large percentage of the organisations that we speak to have tried to build Fluent internally, using LLMs like ChatGPT, but haven't been able to solve the technical challenges involved. You will be our first marketing hire.


    You will be helping with:
    Content Strategy Development

    Define, execute on and refine the content marketing and editorial strategy with the aim of building our brand as the leading BI tool for non technical users and growing our sales pipeline.

    Manage marketing budget alongside the CEO
    Set and refine our SEO strategy.
    Content Creation
    Create quality, engaging and relevant content for various channels, including blog posts, articles, email campaigns, newsletters and more.
    Collaborate with members across the Fluent team to create content for integrated campaigns.
    Collaborate with subject matter experts and practitioners to gather insights and create compelling content.
    Content Distribution

    Implement effective content distribution strategies to reach and engage our target audience including repurposing content effectively for relevant channels.

    Monitor and analyze the performance of content using relevant tools and metrics.
    Provide regular reports on key performance indicators (KPIs) and adjust strategies accordingly to optimize for growth.
    Optimize content for SEO to improve search rankings.

    This role is an individual contributor (IC) position, which will, over time, become a manager position and marketing leader as Fluent grows and becomes larger.

    We are looking for someone that is looking for a position that involves creating and managing our content strategy, and, equally as importantly, executing and creating the content within the strategy .


    Experience:
    You have 5+ years in a content marketing role, ideally with a technical product within saas or enterprise software


    SEO :

    You understand SEO and keep up to date with the ever-changing landscape that Google has created, as well as on new technologies, like ChatGPT, and have strong opinions (for or against) on how these technologies are impacting Content Marketing and how we can best take advantage of them.


    Analytical:
    You are highly analytical and data-driven - you can manage many complex parts of the marketing process, providing numerical updates to stakeholders

    Writing :
    Exceptional writing and editing skills, with an ability to adapt content to different styles and tones

    Piece of work discussion Discussion around a piece of content (or wider strategy) you've worked on and why it worked.

    #
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