- Collaborates with the NA team and global markets to execute PCP marketing programs
- Drive forwards local market PCP strategy, in partnership with other teams, to ensure maximum growth and performance
- Supports all QA/testing efforts when a new promotion goes live or a new web enhancement is implemented
- Works with analytic and insight groups to identify areas of product opportunity or weakness relevant to local markets early on to proactively address with effective marketing actions
- Develops detailed timelines to ensure all stakeholders are aware of go-live dates
- Works with internal creative teams to brief and oversee the development of assets to support communication plans
- Responsible for inputting creative requests into Workfront, the marketing project management system and Jira for web
- Responsible for tracking progress with the Project Management team to ensure that deadlines and approval milestones are met
- Ensures the accuracy of PCP product-related information across the company; working to immediately resolve misinformation or consumer confusion which may arise in the call center and through our trade marketing channels
- Senior stakeholder management - responsible for regularly working with and reporting to various stakeolders varying seniority
- Performs other duties as required. This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees will be required to perform other job-related duties assigned by their supervisor or management
- Highly analytical, commercially focused and results driven
- Strategic focus
- Organized and capable of juggling multiple priorities across multiple markets
- Positive `can do' attitude
- Attention to detail and accuracy with a commitment to excellence
- Comfortable presenting to all levels in the organization
- Self-autonomy to manager workload and all projects
- Team player
- Experience in the travel industry, not essential, but preferable
- Experience of consumer marketing in a medium / large scale organization beneficial
- Bachelor's degree in marketing, advertising, or related field
- Minimum 3 years of marketing experience, digital retail marketing, call center or hotel operations
- Excellent communication skills
- Strong organizational skills and ability to lead multiple products
- Ease, working with data, including standard email engagement metrics and analytics tools
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Senior Pre Cruise-Marketing Executive, EMEA - Weybridge, United Kingdom - Royal Caribbean Group
Description
Journey with us Combine your career goals and sense of adventure by joining our exciting team of employees. Royal Caribbean Group is pleased to offer a competitive compensation & benefits package, and excellent career development opportunities, each offering unique ways to explore the world.
Celebrity Cruises UK team is looking for a Senior Pre-Cruise Marketing Executive. Please be aware that we are only able to consider candidates based in the UK with full right to work.
Celebrity Cruises is one of five brands owned by the global cruise company Royal Caribbean Group. Celebrity offers a Relaxed LuxurySM resort at sea experience, where guests can sail on the world's best places to the world's best places. We invite travellers to Journey WonderFULLSM,to explore multiple countries one sailing, dine in a new restaurant at every meal, rest in luxurious spaces designed to the last detail for comfort, find their wellbeing miles away at sea, all with the world at their service.
At Royal Caribbean Group we never rest on our laurels; we constantly strive to improve our work and be at the forefront of the industry. The work that we do is exciting, challenging, and innovative. You get to work both independently and as part of a collaborative and dynamic international team. We are passionate, we are innovative, and we are unstoppable.
The Role:
The Senior Account Executive for PreCruise Product Marketing helps develop pre-cruise marketing campaigns for onboard revenue products including Spa, Dining, Drinks, Shore Excursions, Laundry, Cell Phone, Art, and more. Under the direction of the CRM Manager and NA Senior Pre-Cruise Marketing, this role ensures robust, consistent, and fully integrated plans. Managing local currency nuances, unique legal requirements and local commercial goals is key to the operation. Driving orders and increased order value through the Ecommerce platform is critical to success. The Sr AE is responsible for the creation of all channel briefs, AEM merchandising, Flash Sale support, QA, testing and partnering with the Ecomm and digital marketing teams to ensure all compliance and communication is aligned to meet PCP targets.
Essential Duties and Responsibilities:
Personal attitude and skills:
Qualification and Education:
Proficient in Microsoft Office, Powerpoint, Excel etc.
Working Conditions:
Ability to read and comprehend instructions, correspondence and memos. Ability to communicate effectively with various departments within the organization. Travel 25% of the time. The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of the job. The environment includes work inside/outside the office, travel to other offices, possibly travel domestic and international.
At Royal Caribbean Group, we are client-centric but put people first. We have a culture where everyone is trusted and valued in equal measure, whatever your role in the company. We are propelled by people. Our employees and crew are the driving force behind our success. Our aim is to recruit, develop and retain world class people, who come to Royal Caribbean to do the best work of their careers.
We are committed to employee development, and you will have the opportunity to learn from some of the most experienced people in the business. We regularly reward and promote success, encouraging staff to take on new challenges and responsibilities to aid progression.
Our remuneration package includes our competitive pension, private healthcare, life assurance cover to name a few. In addition, every permanent member of staff that works at Royal Caribbean is eligible for our cruise request program and friends & family cruise discounts.
With good transport links to our modern offices in Surrey, we have plenty of free parking, a free shuttle bus from the train station, on-site restaurant, and on-site gym. We take a flexible approach to work. We currently work a combination of days in the office and work from home.
