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    Director of Commercial, Digital and Marketing Analytics - Coventry, United Kingdom - Recruitment Bunker

    Recruitment Bunker
    Recruitment Bunker Coventry, United Kingdom

    2 weeks ago

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    Description
    Automotive Marketing Manager Coventry
    £ The Recruitment Bunker are exclusively recruiting an Automotive Marketing Manager for a leading group of automotive companies.

    As the UK Automotive Marketing Manager, you will play a pivotal role in developing and implementing marketing strategies to promote our brand, products, and services across the UK market for the DRVN Automotive Group.

    You will be responsible for leading a team of marketing professionals, managing campaigns, building partnerships, and analysing market trends to maximise the groups market presence and achieve business objectives.

    This is a strategic and hands-on role that requires a creative and data-driven individual with a deep understanding of the automotive industry.

    Automotive Marketing Manager
    Pension
    Holidays: 33 days (including statutory holidays)
    Our client is a branding and marketing agency for luxury and lifestyle brands.

    They create inimitable brand identities, compelling marketing campaigns, and creative content to transform the brands of today into the icons of tomorrow.

    With energy, passion, and imagination, our clients fresh and creative approach captivates audiences and drives commercial success.

    The client now has some of the UK's most exciting automotive brands in-house, including automotive platform Mr JWW, and a collection of luxury automotive brands, including some of the most well-known worldwide.

    Develop and execute comprehensive marketing strategies and campaigns tailored for the UK automotive market, in line with the overall company objectives
    Create social media strategies to translate into amazing, engaging content that's right the for the audience and the platform
    Be a first-class writer of web content, blogs, marketing materials, and sales collateral
    Lead, mentor, and manage a team of marketing professionals, fostering a collaborative and high-performing environment
    Conduct market research, analyse consumer insights, and monitor industry trends to identify opportunities and adjust marketing strategies accordingly
    Drive brand awareness and positioning through the creation and execution of compelling marketing campaigns, including digital, social media, events, PR, and advertising
    Collaborate with internal stakeholders, including sales and design teams, to align marketing initiatives with business goals and ensure there is a consistent brand message
    Develop and maintain strong relationships with key industry partners, media outlets, and influencers to maximise brand exposure and drive strategic partnerships
    Monitor and analyse campaign performance, sales data, and marketing metrics for the Board of Directors and Senior Management Team to measure the effectiveness of marketing efforts and provide actionable insights for continuous improvement
    Manage the marketing budget, ensuring cost-effective allocation of resources
    Stay up to date with industry trends, competitive landscape, and emerging technologies to identify innovative marketing opportunities and stay ahead of the competition
    Ensure compliance with relevant regulations, data privacy policies, and industry best practices in all marketing activities.

    Proven experience as a Marketing Manager or similar role within the automotive industry and/or a relevant Marketing degree or equivalent
    In-depth knowledge of the UK automotive market, industry trends, and consumer behaviour
    Demonstrated experience in developing and executing successful marketing strategies and campaigns across multiple channels, including digital marketing
    Excellent understanding of marketing principles, brand management, and integrated marketing communications
    Analytical mindset with the ability to interpret data, metrics, and market research to make data-driven decisions
    Proficiency in marketing software and analytics tools
    Flexibility to travel within the UK and abroad when required.

    Our inclusive workplace welcomes and values all candidates from all backgrounds, we believe that diversity enhances our ability to innovate and serve our customers effectively.

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