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    CRM & Database Executive - London, United Kingdom - Propel

    Propel
    Propel London, United Kingdom

    2 weeks ago

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    Description

    Propel is currently collaborating with a well known and loved B2C consumer scaleup on the hunt for a CRM Manager to join their team.

    As the CRM Manager, you will play a pivotal role in managing email and customer communications, driving growth for this forward-thinking company.

    With a hands-on approach, you will manage all direct-to-customer campaigns across various channels, collaborate with cross-functional teams, and lead initiatives to optimise the customer experience.

    Spearhead the day-to-day management of email and customer communications
    Lead the oversight of customer communications across the UK and German markets, enhancing engagement and boosting order rates.
    Manage diverse direct-to-customer campaigns across email, SMS, and other channels, in collaboration with creative and marketing teams.

    Design and implement a robust CRM program to achieve key metrics such as customer frequency, retention, and revenue growth.

    Lead testing initiatives on email campaigns, implementing monthly test plans to drive key performance indicators.
    Leverage data insights to inform decision-making processes, with a focus on automation and performance enhancement.

    Collaborate closely with marketing, creative, and product teams to enrich the overall customer experience and drive improved performance across all channels.

    Serve as the primary expert on CRM and marketing automation platforms, ensuring alignment with broader business objectives.

    Deliver comprehensive weekly and monthly reports on the growth of the customer database and email performance, offering actionable insights and recommendations.

    Collaborate with CRM, product, and commercial teams to execute key customer initiatives and campaigns.
    Lead and nurture the CRM team, managing workload distribution and fostering individual skill development.

    Minimum of 4 years of previous CRM experience, with a track record of success in a consumer-focused startup or scaleup environment.

    Proven expertise in managing multi-channel campaigns and hands-on experience with CRM platforms.
    Previous experience in managing at least one person within a CRM team.
    Strong analytical abilities, with a focus on making data-driven decisions to drive strategy.
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