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    CRM & Database Executive - London, United Kingdom - Oliver UK Group

    Oliver UK Group
    Oliver UK Group London, United Kingdom

    1 week ago

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    Description

    Role:
    CRM Manager


    Location:
    London, England, United Kingdom (Hybrid and not fully remote - 2 days in the office (RA) minimum)

    Reporting into the Senior Marketing Manager/Marketing Director, a fantastic opportunity has arisen for an experienced CRM Manager to join OLIVER's Marketing team.

    Plan, coordinate, optimise and analyse all CRM Marketing activities to drive leads.
    Develop creative promotions and campaigns to enhance customer engagement.
    Plan & brief assets for digital communications.

    Iterate automated CRM campaigns, working cross-functionally to plan and ensure the customer lifecycle programme is actualised and consistently optimised.

    Ensure all messaging is on brand.
    Ongoing monitoring of channel and campaign performance and its budget.
    Build custom reports and dashboards to provide insights into sales and marketing performance.
    Deliver weekly and monthly performance reports. Present findings, results and recommendations on campaign strategies, target groups and creative efficiency.
    Stay up to date with industry and CRM best practices and trends.


    Training and support:
    Train new users on HubSpot or Salesforce and provide continuous training as the system evolves.
    Work closely with junior Sales Team execs on lead nurturing campaigns.
    Serve as the first point of contact for any CRM-related issues, troubleshooting and resolving them promptly.
    .
    WHAT SKILLS WILL HELP YOU BE SUCCESSFUL
    Minimum 3+ years of CRM experience within an agency, B2B or B2C environment
    Must have proven experience delivering campaigns using a CRM system in your previous role/s i.e. Hubspot, Neolane, Marketo, Eloqua, Responsys, Salesforce.
    Fluent with data and has a high-level proficiency in MS Excel, PowerPoint, and Word.
    Highly effective analytic and qualitative skills with the ability to analyse and use data efficiently.

    OLIVER believes that agencies work better inside a brand's organisation; Using our unique Inside Intelligence methodology, we build specialist, dedicated in-house agencies that collaborate with clients to form better marketing solutions.

    Clients include The Guardian, Unilever, Barclaycard, PepsiCo, AXA, The AA, Adidas, BMW, Post Office, and 3M.

    OLIVER is part of the Inside Ideas Group (IIG), which also includes a global content agency to Adjust your Set, design, experience, and engineering company DARE and property marketing specialists Aylesworth Fleming.

    Be actively pro-inclusive and anti-racist across our community, clients and creations
    LI-DC1 #LI-Hybrid
    #
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