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    CRM & Database Executive - London, United Kingdom - Menwell Limited

    Menwell Limited
    Menwell Limited London, United Kingdom

    1 day ago

    Default job background
    Description
    We are looking to hire a CRM Manager to help define and develop our CRM strategy. This is an ideal role for someone who wants to challenge themselves in a fast-paced environment and manage CRM strategy and execution in order to provide meaningfulvalue to our customers
    Working with the Head of Retention, define and develop the CRM strategy
    Support the execution of the CRM strategy: from larger scale campaigns to ongoing customer journey / lifecycle management (including everything from idea creation, through campaign setup, to analysis and reporting)
    Implement a data-driven customer segmentation plan to improve customer retention in order to increase lifetime value
    Work closely with the Growth team to support activities that drive new customer acquisition and revenue growth Implement a continuous test and learn approach to our CRM strategy to optimise the performance of our campaigns and gain invaluable insights
    Closely collaborate with the customer service, commercial and product teams to educate, excite, and inform customers and prospects about our existing and new products and ranges
    Partner with multiple teams - from product to commercial, CS and operations - to effectively deliver transactional communications
    Working with the brand and creative teams, ensure all customer communications across all touch points (email, push, mail) delivers a consistent brand experience
    Hybrid role based in Bermondsey 3 days a week with breakfast and lunch once a week
    ~ Great learning opportunities with a strong culture of knowledge sharing and £400 per year learning budget
    ~25 days holidays and generous parental leave & flexible working policies
    ~ Men don't look after their health unless they have to. We are building the global destination for men's health, scaling at an incredible pace and leading the charge to help improve the lives of men everywhere. We're destigmatising how men approach their health by offering easy access to diagnostics, a holistic range of treatments, ongoing care and medical advice, as well as a community to help men proactively improve their health and wellbeing. This is an exciting time to join the UK's fastest-growing men's health destination and help supercharge our mission.

    ~3+ years of CRM / customer lifecycle marketing experience (client or agency roles)
    ~ Proven track record of delivering successful large-scale, CRM programmes
    ~ Experience using an ESP or Marketing Automation Platform (e.g. Exposure to CRM beyond email (eg. Knowledge of customer lifecycle / CRM platforms (eg. Previous healthcare industry experience is a plus, and any experience creating content within a 'compliance' industry would be beneficial too
    ~ Prior experience working with cross-functional, remote or international teams in a startup/scale-up or high-growth, subscription business exposure

    We are committed to equal employment opportunities regardless of gender and gender reassignment, age, disability, race, religion or belief, sex and sexual orientation, pregnancy and maternity, marriage and civil partnership.

    This applies to all decisions related to hiring, training, remuneration, promotion and discipline.

    We believe that Inclusion, Diversity, Equity and Accessibility (IDEA) is essential to our ability to offer the best possible health outcomes to our patients and customers.

    #
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