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    CRM & Database Executive - United Kingdom - Rank Group

    Rank Group
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    Description

    Rank Interactive, the digital arm of the Rank Group plc, stands as a leading global digital gaming company fuelled by top-tier talent and technology.

    Recognised through iconic brands, our products and our people, we bring entertainment to millions of people worldwide on various devices daily.

    Operating with a multi-branded strategy, we offer online entertainment, bingo and slot gaming, along with a social gaming mobile experience, using a mix of proprietary and licensed software.

    we unite people and entertainment across diverse digital channels.
    We are looking for a passionate and talented CRM Manager for our Grosvenor Venues

    You will be based out of our head office in Maidenhead (of course, hybrid working) and report to our Senior CRM Manager.

    As our CRM Manager for Grosvenor venues, you will focus on driving revenue growth for Grosvenor through effective retention, upsell, and cross-sell campaigns.

    In a dynamic multichannel environment, you'll employ a well-calculated test and learn strategy across various customer marketing mediums such as direct marketing, content personalization, and outbound communication.

    Working closely with cross-functional teams (CRM, Brand & Product) to develop and execute cross-channel customer contact strategies that not only to enhance customer experiences but also drive multi-channel revenue and increase share of wallet.

    You will analyse the performance of our customer marketing activities, conducting thorough post-campaign analyses to evaluate key financial and customer behaviour indicators.

    Finally, you'll play a pivotal role in maintaining the quality and consistency of our CRM programs across the brand portfolio, overseeing contact volumes and frequencies to ensure effective communication with our customers.

    Demonstratable experience in interpreting data (Strong Excel skills required) and turning the data into insightful campaign executions
    Basic technical HTML or SQL knowledge
    LI-MS1#LI-Hybrid
    From hybrid working and colleague support networks to menopause support and weekly PepTalks, we're here for you.

    We'll also invest in your growth by providing development opportunities, leadership training and cutting-edge industry certifications so you have the tools and resources to help you work, win and grow with us.



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