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Crewe

    Executive Head of Marketing - Crewe, Cheshire, United Kingdom - RHL Recruitment

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    Description
    Job Description Unleash Your Creativity and

    Drive Growth:
    Retail & Leisure Marketing Specialist

    Do you have a passion for fun marketing communications and a keen analytical mind?

    This role within the UK & Ireland (UKI) Marketing team offers the perfect blend of creativity, strategy, and ownership.

    You'll report to the UK Marketing Manager and be the sole marketing champion for the Retail & Leisure segment.

    This is your chance to truly own the 7 Ps of Marketing.

    From research and development to lead generation, campaign creation, pricing, and packaging, you'll play a key role in driving portfolio growth.

    You'll work closely with the team while building strong relationships with stakeholders in the industry.


    Team Structure:

    You'll collaborate with the UKI Marketing Manager, segment marketing managers, marketing analysts, channel marketing specialists, and a dedicated sales team.

    Conduct local market research, craft compelling value propositions, and design targeted campaigns across various channels.

    Data-Driven Decisions:
    Track performance, measure ROI, and optimise strategies based on data insights


    Product Champion:
    You'll manage the entire lifecycle of products and solutions within your segment, maximising performance from launch to end-of-life.
    Increase market share across your assigned segments through strategic planning and execution.

    Brand Advocacy:
    Ensure all communications adhere to brand guidelines and effectively convey the value proposition of expertise and quality.

    Fluency in English

    5+ years of experience in operational marketing
    ~ Proven ability to plan and execute omnichannel marketing campaigns
    ~ Proficiency in MS Office, Adobe Creative Suite, and Illustrator

    Job Title – Marketing Executive
    Type – Contract 12 months
    Hours – Monday to Friday 37.WFH 2-3 days a week as an option once fully trained. 1 or 2 days a week is to be done onsite.


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