Jobs
>
London

    Global CRM Specialist - United Kingdom - Hurtigruten Group

    Hurtigruten Group
    Hurtigruten Group United Kingdom

    2 weeks ago

    Default job background
    Description

    Hurtigruten is one of the world's great journeys, sailing and caring for the Norwegian coast since 1893. We are proud to be a national icon for generations of Norwegians and to have a special place in the hearts of our guests from around the world.

    Sitting within the CRM global marketing team and working closely with international markets, this Global Email Specialist will primarily focus on Post Booking engagement by driving tactical and strategic CRM activity to support commercial growth and our net promoter score, during the post-booking stage of the customer lifecycle.

    Working as part of the global CRM team, you will be responsible for contributing to the strategy and leading on the development of multi-channel post-booking/pre-voyage communications. The role will be an ambassador for retention and advocacy and be responsible for delivering a best-in-class guest communications experience.

    To succeed in this busy role, it is essential that you are customer focused, well organised, have a strong attention to detail, are a good communicator and strong collaborator as you will be working closely with our international markets, multiple internal teams including Media House, Guest Experience, Revenue Management, our Customer Service Centre and the broader CRM team to deliver exceptional customer experiences that support our business OKRs and drive value for our guests.

    Key Responsibilities

    • Work with multiple stakeholders and customer data from across the business to inform and develop detailed customer journey maps, with a view to enhancing the overall guest experience and satisfaction by identifying gaps and areas for communication improvements across the post booking guest journey.
    • Translate the customer journey maps into primarily email assets ensuring a highly personalised customer experience that is tailored to each guest journey and by customer segment.
    • Work closely with the Global Strategic CRM Journey Planner to align on the customer data brief, automated deployment schedule reporting and optimisation.
    • Build of emails in TAXI for Email, with effective review and approval of all local and global assets and that they follow brand guidelines prior to exporting into Salesforce Marketing Cloud.
    • Examine all creative assets to ensure that content/message is approved by business owners and our inhouse creative team when necessary and segmentation corresponds with the Global Strategic CRM Journey Planner agreed campaign brief.
    • Complete QA testing using tools such as Email on Acid.
    • Ensure the correct population of dynamic content and once happy, work with the Global Strategic Journey planner to deploy and monitor automation performance by channel and market sharing regular performance updates with the wider business.
    • Analyse email campaign performance, including core engagement and revenue to derive insights and optimise future activity, including but not limited to revenue upsell and cross sell opportunities.
    • Identify trends and innovations to improve customer engagement and channel performance against agreed OKRs, with a view to increasing customer lifetime value and our net promoter score.

    Qualifications & Skills

    • 3+ years experience in working in CRM either client or agency, ideally in a global role.
    • Proven experience managing complex CRM lifecycle programmes, ideally in a post booking setting.
    • Strong Salesforce Marketing Cloud (or similar technology) experience.
    • Stakeholder management and collaboration skills.
    • Experienced in Ampscript, HTML and SQL desired.
    • Customer focused; data driven and a strategic thinker.
    • Strong attention to detail, whilst working in a fast-paced environment.
    • Good organisation and prioritisation skills.
    • Ability to translate data analysis into useful insights.
    • Customer journey mapping.

    What's in it for you?

    • Competitive salary and employee benefits.
    • Inspirational and friendly work environment in a dynamic team
    • Staff rates on our cruises to some of the most exotic places on the planet
    • Hybrid working arrangements, with 3 days in the office and 2 flexible days.
    • Modern and centrally located office in either Oslo or London

    Location: London/Oslo

    All applications must be in English.

    #J-18808-Ljbffr
  • EMR

    CRM Specialist

    2 weeks ago

    EMR London, United Kingdom

    B2B corporate seeking a CRM Specialist on a FULLY REMOTE basis. · The firm operates in the corporate finance sector and provides market-leading training courses to blue-chip firms similar to Delloite, HSBC, and Barclays, globally. · The CRM Specialist will manage B2B CRM campaign ...

  • Australasian Recruitment Company

    CRM Specialist

    5 days ago

    Australasian Recruitment Company London, United Kingdom

    **CRM SPECIALIST** · *** · **CRM SPECIALIST ROLE**: · - Being responsible for creating engagement campaigns for the UK customer lifecycle, including automated comms, promotions, and seasonal campaigns · - Creating detailed customer journey flows with actionable trigger points to ...

  • ActionAidUK

    CRM Specialist

    1 week ago

    ActionAidUK London, United Kingdom

    **CRM Specialist** · **London (Hybrid)** · **Salary: £39,210 - £40,336** · **Tenure: 12 month fixed term contract** · **ActionAid UK is a member of the ActionAid Federation, an international charity that works with women and girls living in poverty. ** As part of the ActionAid Fe ...

  • ActionAidUK

    CRM Specialist

    1 week ago

    ActionAidUK London, United Kingdom

    **CRM Specialist** · **London (Hybrid)** · **Salary: £39,210 - £40,336** · **Tenure: 12 month fixed term contract** · **ActionAid UK is a member of the ActionAid Federation, an international charity that works with women and girls living in poverty. ** As part of the ActionAid Fe ...

  • Kingfisher

    CRM Specialist

    1 week ago

    Kingfisher London, United Kingdom

    Overview: · We're Kingfisher, A team made up of over 82,000 passionate people who bring Kingfisher - and all our other brands: B&Q, Screwfix, Brico Depot, Castorama and Koctas - to life. That's right, we're big, but we have ambitions to become even bigger and even better. We want ...

  • Kingfisher

    CRM Specialist

    2 weeks ago

    Kingfisher London, United Kingdom

    Overview: · We're Kingfisher, A team made up of over 82,000 passionate people who bring Kingfisher - and all our other brands: B&Q, Screwfix, Brico Depot, Castorama and Koctas - to life. That's right, we're big, but we have ambitions to become even bigger and even better. We want ...

  • Ventures Lab

    CRM Specialist

    2 weeks ago

    Ventures Lab London, United Kingdom

    **About the Company** · At Ventures Lab it is important that we find and keep the best people that can do the job. However, although the right skills and experience for the job are vital, it is just as important that our new team members behave in the way that we expect of all ou ...

  • Turo

    CRM Specialist

    1 week ago

    Turo London, United Kingdom

    Turo is the world's largest car sharing marketplace where you can book the perfect car for wherever you're going from a vibrant community of trusted hosts across the US, UK, Canada, Australia, and France. Whether you're flying in from afar or looking for a car down the street, se ...

  • INEOS Automotive

    CRM Specialist

    1 week ago

    INEOS Automotive London, United Kingdom

    **INEOS Automotive - Grenadier - Built On Purpose** · **Story so far** · Since Sir Jim Ratcliffe announced Project Grenadier in 2017, our team at INEOS Automotive has grown rapidly. From a start-up to the scaled business we are now, we've hit some huge milestones along the way. D ...

  • ActionAidUK

    CRM Specialist

    1 week ago

    ActionAidUK London, United Kingdom

    **Creative Specialist** · **Permanent, part time (28 hours per week.)** · **London/Hybrid** · **£39,210 - £40,336 pro rata (pro rata is based on the full-time equivalent. This role is being offered on a part-time basis of 28 hours per week and therefore, the salary will be pro ra ...

  • ActionAidUK

    CRM Specialist

    3 days ago

    ActionAidUK London, United Kingdom

    **CRM Specialist** · **London (Hybrid)** · **Salary: £39,210 - £40,336** · **Tenure: 12 month fixed term contract** · **ActionAid UK is a member of the ActionAid Federation, an international charity that works with women and girls living in poverty. ** As part of the ActionAid Fe ...

  • Edgard & Cooper

    CRM Specialist

    3 days ago

    Edgard & Cooper London, United Kingdom

    **CRM Specialist ‍**: · UK, London · **Our mission**: · In 2016, our founders wanted to feed their dogs - named Edgard and Cooper - pet food they could feel good about. The kind of food that was as good for the planet as it was for their pets. But when they couldn't find this, th ...

  • Peloton

    CRM Specialist

    13 hours ago

    Peloton London, United Kingdom

    **ABOUT THE ROLE** · **YOUR DAILY IMPACT AT PELOTON** · - Work closely with International Brand & Marketing teams, as well as US Marketing Stakeholders to feed in CRM requirements for brand campaigns · - Execute and analyse A/B test plans to improve engagement performance and red ...

  • Post Recruitment Ltd

    Technical CRM Specialist

    5 days ago

    Post Recruitment Ltd London, United Kingdom

    POST- Recruitment are exclusively partnering with a market-leading online platform in their search for an experienced Technical CRM Specialist. Their office is based in Central London, but you will be able to work remotely 3 days per week, with 2 days inthe office. · **What you'l ...

  • Nigel Frank International

    Dynamics CRM Specialist

    1 week ago

    Nigel Frank International London, United Kingdom

    **Dynamics CRM / D365 CE / CRM Specialist / 70k / Hybrid Working / London** · I am currently recruiting for a well renowned manufacturing company, looking for a experienced individual from the Dynamics CRM industry. We are currently looking for a CRM Specialist, that will come in ...

  • Nigel Frank International Limited

    Dynamics CRM Specialist

    1 week ago

    Nigel Frank International Limited London, United Kingdom

    Dynamics CRM / D365 CE / CRM Specialist / 70k / Hybrid Working / London · I am currently recruiting for a well renowned manufacturing company, looking for a experienced individual from the Dynamics CRM industry. We are currently looking for a CRM Specialist, that will come into t ...

  • Starbucks UK

    CRM & Loyalty Specialist

    2 weeks ago

    Starbucks UK London, United Kingdom

    Do you have experience of working in a rewards loyalty program within retail or hospitality? If the answer is yes then we've got an exciting opportunity for you to join our marketing team as loyalty and CRM specialist on an 18 month FTC. Working with partnersin the UK Marketing t ...

  • FARFETCH

    Senior CRM Specialist

    6 days ago

    FARFETCH London, United Kingdom

    FARFETCH exists for the love of fashion. Our mission is to be the global platform for luxury fashion, connecting creators, curators and consumers. · We're a positive platform for good, bringing together an incredible creative community made up by our people, our partners and our ...

  • FARFETCH

    Junior CRM Specialist

    1 week ago

    FARFETCH London, United Kingdom

    FARFETCH exists for the love of fashion. We believe in empowering individuality. Our mission is to be the global technology platform for luxury fashion, connecting creators, curators and consumers. · We're a positive platform for good, bringing together an incredible creative com ...

  • Eurostar International

    CRM Campaign Specialist

    2 weeks ago

    Eurostar International London, United Kingdom

    At Eurostar, we're not just in the business of transportation; we're in the business of crafting unforgettable journeys. As a CRM Campaign Specialist, you will play a pivotal role in our CRM & Loyalty team, where our mission is to retain customers, ignite their engagement, and dr ...