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    Senior Director of Brand - England, United Kingdom - TravelPerk

    TravelPerk
    TravelPerk England, United Kingdom

    1 week ago

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    Description

    Role

    Join our team as a Senior Director of Brand and help us shape our brand internally and externally Were on a mission to become the goto platform for human connection and we need your expertise to make it happen

    In this role you will define our brand and the role it plays to grow TravelPerk Your initial mission will be to develop our brand strategy by collaborating with leadership team members across the business and customers to hone our purpose positioning and messaging You will also bring our brand to life by partnering with our Creative teams to examine and reinvigorate our brand identity You will work closely with our People teams to showcase our culture and build our brand as a toptier destination for talent

    Reporting to the Chief Revenue Officer you will lead the entire company on TravelPerks reason for being You will work with the rest of the executive team marketing and communications team to perpetuate and align everyone on our Brandnbsp; If you enjoy building and thrive in dynamic environments this role is perfect for you Are you ready to make an impact? Lets talk

    What will you be doing?

  • Brand Strategy Development: Develop and implement a comprehensive brand strategy that aligns with TravelPerks mission values and business goals Define and articulate the brands unique value proposition and differentiation in the market Brand strategy extends to employer branding as well to attract and retain the best people who are aligned to our culturenbsp;
  • Brand Identity: Shape and maintain TravelPerks brand identity alongside our Creative team including visual elements messaging and voice to ensure consistent and compelling brand communication
  • Brand Positioning: Define the brands positioning differentiating TravelPerk from competitors and communicating its value to target audiences
  • Brand Activation: Lead the activation of the brand through strategic marketing initiatives ensuring that the brand strategy is effectively executed across all touchpoints including to internal stakeholders and external channels across such as digital content events and partnerships
  • Brand Investment: Develop and manage brand investment strategies optimizing resources to support the brands growth and market presence
  • Brand Measurement and Monitoring: Develop metrics for brand health and how brand relates to company goals Monitor brand performance in the market Use data and insights to adapt the brand strategy and make informed decisions
  • Team Leadership: Grow and lead a highperforming engaged brand team fostering creativity and collaboration while aligning with the brand strategy The current team consists of social and eventsnbsp;
  • Crossfunctional Collaboration: Collaborate closely with other departments such as marketing product and sales customer care to ensure brand consistency and alignment with business objectives
  • Champion role model and embed our values and culture We are owners impact over effort 7 experience we are a team be a good person as we scale globally and across new offices
  • What will you need to succeed? Proven experience in developing and executing successful brand strategies preferably in a B2B or SaaS environment Experience in USUK a plusnbsp;Strong written and verbal communication skills with the ability to craft compelling messages for a variety of audiencesAnalytical mindset with the ability to use data to inform brand decisionsCreative and strategic thinker with a passion for innovation and excellenceStrong project management skills with the ability to prioritize and manage multiple tasks in a fastpaced environment Our Benefits Competitive compensation including equity in the company; Generous vacation days so you can rest and recharge; Health perks such as private healthcare or gym allowance depending on location; Flexible compensation plan to help you diversify and increase the net salary; Unforgettable TravelPerk events including travel to one of our hubs; A mental health support tool for your wellbeing; Exponential growth opportunities; VolunteerPerk We offer 16 paid hours per year that you can use to give back to society by volunteering for a charity of your choice
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