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    Field Marketing Director - United Kingdom - John Wiley & Sons, Inc.

    John Wiley & Sons, Inc.
    John Wiley & Sons, Inc. United Kingdom

    3 weeks ago

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    Description

    Location: Remote or Hybrid UK

    Our mission is to unlock human potential. We welcome you for who you are, the background you bring, and we embrace individuals who get excited about learning. Bring your experiences, your perspectives, and your passion; it's in our differences that we empower the way the world learns.

    We are looking for anenergetic, proactive, and commercially minded Field Marketing Directorto our dynamic marketing team. Reporting directly to the Vice President of B2B Marketing, you will play a pivotal role withinPublishing Solutions, our new and rapidly growing business at Wiley.

    As theField Marketing Director, your mission is to shape our B2B marketing strategies specifically for this segment of our business. Drawing upon your strategic vision, you will orchestrate impactful marketing initiatives that resonate with our valued customers and attract prospective clients. It's all about forgingmeaningful connectionsand driving tangible results.

    In this role, you will lead a high-performing team, collaborating closely with multiple stakeholders to strategize and execute field programs. These initiatives includeAccount-Based Marketing (ABM)campaigns designed to engage multi-tier accounts and generate new revenue through lead generation and demand activities.

    If you thrive on innovation, strategic thinking, and making a measurable impact, we encourage you to join us on this exciting journey.

    How you will make an impact:

    • Develop and implement field marketing plans to drive new revenue (lead gen/demand generation) and customer growth (upsell/cross-sell).
    • Collaborate with cross-functional teams, including sales and product, to ensure seamless execution and impact of marketing initiatives.
    • Measure and report on the effectiveness of field marketing programs, and optimize where needed.
    • Analyze market trends, competitive landscape, and customer insights to inform marketing strategies.
    • Create and manage regional marketing budgets.
    • Provide guidance and mentorship to the Field Marketing Team.
    • A strong contributor to the global B2B Marketing Leadership Team.

    We are looking for people who:

    • Have experience in B2B marketing, preferably in Field Marketing, Demand Generation, ABM, Marketing Operations, or a similar role.
    • Have experience running Account-Based Marketing programs.
    • Can collaborate, build relationships, and drive results across teams and organizational levels.
    • Have strong analytical skills for interpreting marketing performance metrics.
    • Are comfortable presenting to internal audiences in both written and verbal formats.
    • Are organized with strong project management skills.
    • Have deep-rooted experience with CRM systems.
    • Have experience leading teams to run targeted lead/demand generation and ABM programs.

    About Wiley:

    Wiley is a trusted leader in research and learning, our pioneering solutions and services are paving the way for knowledge seekers as they work to solve the world's most important challenges. We are advocates of advancement, empowering knowledge-seekers to transform today's biggest obstacles into tomorrow's brightest opportunities.

    With over 200 years of experience in publishing, we continue to evolve knowledge seekers' steps into strides, illuminating their path forward to personal, educational, and professional success at every stage. Around the globe, we break down barriers for innovators, empowering them to advance discoveries in their fields, adapt their workforces, and shape minds.

    When applying, please attach your resume/CV to be considered.

    We are proud that our workplace promotes continual learning and internal mobility. Our values support courageous teammates, needle movers and learning champions all while striving to support the health and well-being of all employees, for example we offer meeting-free Friday afternoons allowing more time for heads down work and professional development.

    We are committed to fair, transparent pay, and we strive to provide competitive compensation in addition to a comprehensive benefits package. The range below represents Wiley's good faith and reasonable estimate of the base pay for this role at the time of posting roles either in the UK, Canada or USA. It is anticipated that most qualified candidates will fall within the range, however the ultimate salary offered for this role may be higher or lower and will be set based on a variety of non-discriminatory factors, including but not limited to, geographic location, skills, and competencies. Wiley proactively displays target base pay range for UK, Canada and USA based roles.

    #J-18808-Ljbffr
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