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    Digital & E-commerce Executive - United Kingdom - Cru Wine Limited

    Cru Wine Limited
    Cru Wine Limited United Kingdom

    1 week ago

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    Description

    We are recruiting a highly proactive and organised Digital & E-Commerce Executive who can support our Head of Marketing to develop and execute our digital strategy, along with optimising our e-commerce website to create a high-quality website experience.

    The Digital & E-Commerce Executive role will be responsible for the day-to-day maintenance and development of the business' e-commerce website in order to create a high-quality website experience, that also achieves its sales targets, alongside supporting the delivery of the marketing strategy in a small and growing team.

    Reporting to the Head of Marketing, you'll play a hands-on role in bringing our digital strategy to life across various channels, enhancing our brand awareness and customer acquisition.

    The ideal candidate should have previous experience in e-commerce website maintenance and optimisation, and experience of using platforms such as WordPress and Hubspot is preferable.

    The ideal candidate should have a creative flair, an understanding data analytics and an entrepreneurial mindset.
    Day-to-day maintenance of the e-commerce website and social media channels
    Maintain the integrity of data and content across our platforms
    Work with the Head of Marketing to develop and execute the digital content and social media strategy to drive brand awareness and customer acquisition to achieve targets

    Identify and apply relevant digital consumer & e-com trends and insights to help drive our KPIs and to keep Cru Wine ahead of key competitors.

    Own the digital monthly report and analysis across all platforms
    Work with the Head of Marketing to manage third-party suppliers for SEO and PPC
    Work with the Head of Marketing to conduct regular analysis and tracking of both online & offline lead generation campaigns to problem solve delivery issues and inform ongoing best practice
    Support the broader sales team with promotional campaigns
    A strong understanding of e-commerce and the digital customer purchase journey
    Solid knowledge of website and marketing analytics tools (e.g. Understand the principles of SEO and CRM
    Excellent attention to detail with a flair for writing engaging content
    Ability to use design tools (such as Canva) for Social Media asset creation
    Highly organised and customer focused with a desire to succeed with a thriving brand
    Excellent verbal and written communication and knowledge of MS Office packages
    WSET Level 1 or above preferred but not essential
    We offer a competitive salary and employees are eligible to participate in a bonus scheme
    ~ Contribution to company pension scheme
    ~ Cycle to Work Scheme
    ~ Regular wine tasting opportunities and social events
    ~23 days holiday excluding public holidays
    ~ Opportunity to work from home on Fridays after successful probation

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