Jobs

    Category Marketing Manager - Manchester, United Kingdom - Blakeney Point Search

    Blakeney Point Search
    Blakeney Point Search Manchester, United Kingdom

    1 week ago

    Default job background
    Permanent, Full time
    Description
    Own an assigned Category Strategy, leading the development, socialisation, and implementation. Keeping it live, dynamic, and stretching.

    • Manage Category relationship with key accounts to achieve budgeted profitable growth.
    • Support the Brand Team with market, category and consumer led insight to drive growth for our brand/license portfolio
    • Role Key Accountabilities
    • Be the voice of the shopper & consumer via effective use of market data, insight & trends.
    • Develop, and implement shopper & consumer led category plans to support delivery of commercial, and customer objectives.
    • Create and deliver compelling selling stories for FFG products in conjunction with Sales, Marketing and Development Teams.
    • Develop category plans to drive our Branded portfolio.
    • Build positive relationships with external & internal stakeholders.
    • Attend customer meetings to present latest category, market, and shopper data & insights.
    • Knowledge, Skills and Experience

    Essential:
    2+ years in a customer facing FMCG Customer Marketing/Category Management (ideally with Major Multiples)
    Experience of using key category management tools - e.g. EPOS & panel data, shopper & consumer insight, range management, space planning/merchandising
    Commercial insight & acumen - build/adapt customer/category plans to meet & exceed commercial objectives
    Able to present category information in a clear & confident way to all audiences
    Strong communication skills
    Ability to interpret multiple data and insight sources to solve problems effectively
    Ability to work on own initiative and also as part of a team
    P&L understanding
    Strong attention to detail
    MS Office skills (Powerpoint & Excel)
    Educated to Degree level

    Full clean driving licenseDesirable:
    Bakery Category experience
    Experience of using retailer loyalty card data platforms
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