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    Senior Marketing Manager - London, United Kingdom - Save the Children

    Save the Children
    Save the Children London, United Kingdom

    Found in: Talent UK C2 - 1 week ago

    Default job background
    Full time (flexible working options available)
    Description

    Are you ready to make a difference? Are you passionate about driving positive change and impacting lives? Join us as our Senior Marketing Manager to ignite lasting change by engaging the nation to take part in Save the Children's flagship mass participation event; Christmas Jumper Day. You will have an opportunity to transform lives, one jumper at a time

    About us:

    Save the Children UK believes every child deserves a future. In the UK and around the world, we work every day to give children a healthy start in life, the opportunity to learn, and protection from harm. When crisis strikes and children are most vulnerable, we are always among the first to respond and the last to leave. We ensure children's unique needs are met and their voices are heard. We deliver lasting results for millions of children, including those hardest to reach.

    About You:

    As our Senior Marketing Manager, you will play a pivotal role in our fundraising strategy. You will lead a multi-disciplinary team to raise unrestricted income by engaging schools and workplaces to participate in Christmas Jumper Day and raise much-needed funds for children for 6 months of the year. For the other 6 months of the year, you will lead marketing and fundraising projects across Public Income and Engagement to drive us towards Save the Children's goal of raising £60 million by 2030.

    You will also lead on the development of multi-channel marketing plans, with a focus on audience, to drive ambitious brand awareness, supporter action, income and loyalty targets including email, display, paid social, direct mail, TV, radio and out of home, across a range of engagement opportunities and propositions (legacies, regular giving, emergencies and mass participation)

    Key Responsibilities:

  • Lead a multi-disciplinary team to attract and engage supporters to drive participation and income generation for Christmas Jumper Day.
  • Lead the development of multi-channel marketing plans, with a focus on audience and insight.
  • Lead the team's relationship with the media buying agency to buy and optimize media.
  • Cultivate collaborative relationships with key partners such as marketing agencies, production companies, and fulfilment agencies, motivating and inspiring them to deliver their best for Save the Children.
  • Inspire internal partners and colleagues to focus on raising money around the Christmas Jumper Day campaign.
  • Manage team budgets and reporting.
  • Support the Deputy Director of Public Income and Engagement to lead fundraising and marketing projects outside the Christmas Jumper Day campaign period.

    • Key Requirements:

  • Significant experience in marketing, including developing complex and integrated multi-channel marketing plans, data analysis, and audience planning.
  • Outstanding project management skills with a proven ability to plan and manage activity that delivers complex projects on time and to budget.
  • Extensive experience in effectively managing external partners, including working with media agencies, creative agencies, and fulfilment agencies.
  • Experience in developing marketing assets to drive engagement and action.
  • Experience in developing engaging supporter journeys across channels.
  • Ability to provide technical leadership for the organization in delivering marketing across various media types.
  • Experience in managing budgets.
  • Strong numerical and critical thinking skills, including the ability to analyze complex data for strategic decision-making.

    • Ways of Working:

    The majority of our roles can be performed remotely in the UK. However, for this role, you will be required to work from our Farringdon Office in London on average 1 day a week. Travel costs to your contracted office will be at your own expense.

    What we offer you:

  • A diverse, unique role where no two days are the same, with huge capacity to build and acquire new personal and professional skills and create your own scope to make change within one of the world's leading international charities.
  • Working for a charity provides one of the best benefits there is – a sense of purpose and reward for helping others. However, we understand the importance of giving back to our employees to ensure a happy and healthy working environment and work/life balance.
  • To have the best (and happiest) employees we focus on flexibility, inclusion, collaboration, health, and wellbeing both in and outside of work.
  • We provide a wide range of benefits which will reward your hard work, motivate you, and inspire you to work to improve the lives of children every day.
  • You can find our employment offer .

    • To learn more about the position, please review the Job Description in the attached Documents.

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