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    Senior Customer Data Analyst - London, United Kingdom - capital

    capital
    capital London, United Kingdom

    5 days ago

    Default job background
    Description
    We are a leading trading platform that is ambitiously expanding to the four corners of the globe. Our top-rated products have won prestigious industry awards for their cutting-edge technology and seamless client experience. We are seeking an experienced and dynamic Senior Marketing Data Analyst to join our team in London.

    This role is designed for a highly skilled individual with a deep understanding of data and a passion for ad tech & performance marketing .

    The ideal candidate will have an entrepreneurial spirit, an interest in trading, and experience with measurement, experimental design, and leveraging predictive analytics to drive performance marketing outcomes.

    Articulate complex concepts to key decision-makers, facilitating their understanding and guiding them toward making informed, data-driven decisions that align with our growth strategy
    Design and execute marketing experiments: Lead initiatives on both the performance marketing front and within Customer Relationship Management (CRM), employing a rigorous testing approach to optimise strategies and drive business growth
    Take a proactive and direct role in the ideation, development, and implementation of innovative growth tactics


    Advanced Data Skills:
    Demonstrated mastery in crafting and optimising complex SQL queries and managing large datasets. Can use Python/R for data analysis and exploration.

    Practical experience with API integrations and connecting systems, particularly with third-party services such as Google, Facebook, Firebase, and AppsFlyer AND/OR Proficiency in Python for script writing, task automation, and improving integration processes.

    Collaborate closely with our Marketing team, understanding their needs and requirements to deliver data-driven insights. This involves clear communication regarding integration processes, challenges encountered, and findings, ensuring that the team is well-informed and aligned with the project's progress
    Knowledge and experience with experimental design and measurement for performance marketing and CRM activities. Apply these insights to optimise growth strategies, enhancing the effectiveness of performance advertising efforts and customer retention initiatives

    A strong interest and passion for ad tech and performance advertising, with a desire to stay at the forefront of industry trends and innovations.

    Familiarity with Google, Facebook, Firebase, AppsFlyer, and other services would be advantageous.
    Competitive Salary

    ~25 days annual leave
    ~ Private Medical Insurance for you and your family, after the probation period
    ~ Death In Service
    ~ EAP
    ~ Season Ticket Loan after the probation period
    ~ Annual Performance review cycle
    ~ Opportunity to grow and learn
    ~ Annual Discretionary bonuses

    We are looking for entrepreneurial thinkers who are passionate about leveraging technology to drive marketing success.

    If you are a senior professional based in London with a desire to push boundaries in ad tech and performance advertising, we would love to hear from you.

    Be a key player at the forefront of the digital assets movement, propelling your career to new heights
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