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Sunderland

    Performance Marketing Manager - Sunderland, United Kingdom - Hays Travel

    Hays Travel
    Hays Travel Sunderland, United Kingdom

    4 days ago

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    Description

    Job description

    Performance Marketing Manager

    In this role you will be responsible for helping to define the strategy, daily management of PPC and paid social campaigns, and reporting to internal stakeholders.

    The role will suit someone who is looking for an exciting growth opportunity in a fast-paced environment and is looking to make an immediate impact

    You will be required to play a pivotal role in driving customer acquisition, increasing conversion rates, and maximizing marketing efficiency. To help allocate marketing budgets, identify growth opportunities, and improve campaign performance through iterative optimization.

    Our ideal candidate is someone who thinks about what the possibilities are across the marketing mix and can offer solutions to meet objectives, requirements, and challenges. Someone who can bring new ideas to the table and is passionate about the Hays Travel brand and its customers. The candidate will be truly immersed in the travel industry, have a passion for travel & understand its complexities.

    We are a collaborative team with a strong passion for the work that we deliver.

    Key Responsibilities

  • To drive efficient traffic and sales growth by executing spend and campaigns across key digital performance channels including social, display, PPC & affiliates
  • Produce daily reporting of KPIs to identify issues and opportunities for growth
  • Communicate KPIs with key stakeholders
  • Keep pace with social, search engine and PPC industry trends and developments
  • Monitor and administer analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance to company KPIs
  • Monitor and evaluate search results and search performance across the major search channels.
  • Developing and managing digital prospecting and remarketing campaigns
  • Managing budgets and campaigns across all digital channels to drive strong return on investment
  • Implementing A/B testing and conversion rate optimization
  • Ensuring successful planning, execution, and optimization for key traffic KPIs via paid, organic & own media channels
  • Identifying and testing new channels to continue to meet or exceed established critical metrics
  • Implementing marketing automation and lead generation strategies
  • Working closely with the management to share funnel conversion improvement ideas, feedback & present results
  • Staying updated with the latest performance marketing trends and technologies

    • Competencies

  • You have prior experience in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media, and other digital channels
  • You have solid expertise in campaign and channel analysis and reporting, including Google Analytics experience
  • You possess excellent analytical skills and leverage data, metrics, analytics, and consumer behaviour trends to drive actionable insights & recommendations
  • You are a highly goal-oriented individual and have excellent communication skills
  • You are open-minded, curious, and a strong problem solver

    • General

  • To undertake any other duties that may fall into the job criteria
  • To treat all employees, customers and suppliers with dignity and respect
  • To live and demonstrate Hays values and our special culture
  • To conform with all company policies and procedures including Health and Safety
  • This job description is not intended as an exhaustive list of all duties and responsibilities of the post but simply reflects the key areas involved

    • Our values

    Our SMILE values are embedded in to our company and ensure our teams work strongly together. You and all of our colleagues will ensure that the Hays Travel values are demonstrated at all times.

  • Supportive
  • Motivational
  • Innovative
  • Loyal
  • Excellence
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