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    Digital Marketing Executive/ SEO Specialist - United Kingdom - paddle

    paddle
    paddle United Kingdom

    1 week ago

    Default job background
    Description

    Instead of assembling and maintaining a complex stack of payments-related apps and services, we're a Merchant of Record for our customers.

    We're backed by investors including KKR, FTV Capital, Kindred, Notion, and 83North and serve over 3000 software sellers in 245 territories globally.

    We are looking for an analytical and results-driven SEO specialist with at least 3 years background in technical and content search skills as we expand our product offerings and cement our leadership in the digital experience platform space.

    The ideal candidate will have experience handling technical SEO challenges and optimizing websites for performance against Google's Core Web Vitals algorithm update.

    As a demand generation team member, this person will be responsible for developing innovative and impactful SEO strategies and site search results worldwide that results in revenue increase.

    They will manage ongoing optimization projects and report on SEO performance.

    This person will create content where there are gaps, control and drive revenue organic Search with defined quarterly and yearly growth targets.

    They must be passionate about data storytelling, data visualization, testing and experimentation, and using data to drive revenue growth.
    Responsible for day-to-day website management content updates, which includes ensuring web content adhere's to the organization's content, SEO, and site governance strategies and best practices

    Participate in the creation and deployment of online and digital content in a variety of formats
    Optimize the user experience across our digital properties, looking for ways to improve our conversion rates across our global regions
    Own the development and distribution of our routine digital analytics reports, this includes ongoing improvement of these reports to maintain their relevance
    Collaborate with others within the organization's marketing teams to ensure digital teams initiatives are executed
    Brainstorm new and creative growth strategies through digital marketing
    Collaborate with others within the organization's marketing teams to ensure digital teams initiatives are executed (i.e., working with partner marketing to ensure partners are linking to promoted pages, etc.)
    Work closely with the DG and Content teams to define and align keyword strategy based on content strategy, including on a regional level when needed
    Communicates keyword strategy and keywords to various marketing groups across the organization to align on strategic topics where content is needed

    Collaborate with the Global Demand Generation, Paid Media, Content, and Web teams to facilitate the gathering and reporting of website performance data.

    Responsibilities include pinpointing crucial metrics, analyzing data, and offering strategic recommendations based on insights and learnings.
    Partner with the Web team to identify, prioritize, and solve issues that impact or inhibit our performance and growth
    Serve as main point-of-contact as needed for projects that Digital is working on, on behalf of other departments within the organization
    Data analytical skills
    Experience with web testing frameworks
    Proficient in GA4 and Looker/ Data studio
    Can create content and brief content writers
    Experience with using Salesforce and Hubspot on a day to day basis
    Experience using a CMS (content management system)
    We will do everything we can to support any accommodations needed. We're committed to building a diverse team where everyone feels safe to be their authentic self. We offer a full suite of benefits, including attractive salaries, stock options, retirement plans, private healthcare and well-being initiatives.

    We are a 'digital-first' company , which means you can work remotely, from one of our stylish hubs, or even a bit of both We offer all team members unlimited holidays and 4 months of paid family leave regardless of gender.

    We invest in learning and will help you with your personal development via constant exposure to new challenges, an annual learning fund, and regular internal and external training.

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