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    Marketing Planning Assistant - London, United Kingdom - Pendo

    Pendo
    Pendo London, United Kingdom

    1 week ago

    Default job background
    Description
    Pendo is seeking an experienced Regional Marketing Specialist to support our DACH expansion.

    In this role, you will help drive the marketing strategy and execution in DACH to create demand and awareness for Pendo.

    Working closely with the DACH sales team, you will create and execute targeted marketing campaigns that nurture leads through the sales funnel.

    You will be responsible for collaborating proactively with the Global and EMEA marketing teams to ensure you know which marketing activities are live in your region, and presenting on those activities to your regional sales team.

    Proven experience in various marketing techniques including online & traditional demand generation marketing is required. Attention to detail is crucial as well as the ability to manage and own projects from conception through follow-up.

    Build the regional marketing plan (in collaboration with the EMEA marketing team), and own the KPIs for the region.

    Management of all in-region events (in-person or virtual), including: webinars, workshops, executive dinners, and third party conference sponsorships.

    Collaborate proactively with the Global and EMEA marketing teams to maintain awareness of which campaigns, content, content syndication, digital marketing (Google, LinkedIn), PR, and nurtures are live in your region.

    Execute in-region customer, partner, and community marketing.
    Execute in-region ABM programs in close collaboration with the EMEA marketing team.

    Clone & monitor dashboards in Salesforce and Looker to track, measure, and evaluate program effectiveness/ROI at the country level.

    Work directly with sales across all segments (Enterprise and Commercial) to ensure lead follow-up and conversion.
    Present weekly updates to your local sales team, and quarterly performance updates to the wider EMEA sales team.

    As in-person events and travel resume, this position may occasionally require working or traveling outside of hours (including some weekends) for event setup/prep.

    Fluent in German, both spoken and written.
    ~3+ years event planning/management experience, both owned and third-party.
    ~1+ year experience working with Marketo and Salesforce
    ~ Advanced use of Google Sheets/Excel, Google Slides/Powerpoint.
    ~ Experience with account-based marketing techniques and platforms.
    Any other language fluencies
    Our mission is to improve society's experience with software.

    Come join one of the fastest-growing startups, supported by best-in-class institutions like Battery Ventures, Salesforce Ventures, Spark Capital and Meritech.

    Pendo is committed to working with, and providing access and reasonable accommodation to, applicants with mental and/or physical disabilities.

    If you think you may require an accommodation for any part of the recruitment process, please send a request to:
    .All requests for accommodations are treated discreetly and confidentially, as practical and permitted by law.
    Compensation

    Our salary ranges are based on paying competitively for our size and industry, and are one part of many compensation, benefits and other reward opportunities we provide.

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