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    Senior Automation Manager - London, United Kingdom - Bodhi

    Bodhi
    Bodhi London, United Kingdom

    3 weeks ago

    Default job background
    Description
    Job Description Marketing Personalisation Manager
    Up to £80K + bonus

    The is an opportunity to work with one of the worlds leading sports brands to help them transition to a customer & insight led, personalised marketing campaign approach.

    I'm looking for a MarTech personalisation specialist that can demonstrate they have taken a business through a personalisation transformation.

    all underpinned by marketing technology.

    As well as having a deep understanding of Marketing Technology including CDP's & Marketing Automation, you will be adept in being able to influence senior stakeholders to adopt the new personalised, customer & insight led approach.

    You'll be expected to manage the existing MarTech stack and oversee any vendor selection processes for, & implementation of, new technology, such as an Omni-Channel Marketing tool.

    You will oversee critical integrations and data flows between the Data Warehouse and downstream Martech platforms, with the support from internal technical stakeholders and 3rd parties.

    Managing a team of 4 Campaign Delivery specialists, you will be be a key figure in developing the approach to decisioning and next best actions, working alongside internal data and insight teams.

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