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    CRM & Database Executive - London, United Kingdom - Save My Exams group

    Save My Exams group
    Save My Exams group London, United Kingdom

    1 week ago

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    Description

    Save My Exams is a rapidly growing EdTech business on the lookout for an ambitious CRM Manager to lead our customer lifecycle management efforts.

    Reaching up to 2m monthly active users and with more than 100,000 paying members, all while being bootstrapped and profitable, we're looking for a passionate customer lifecycle expert to join our team (reporting to the Head of Marketing) and take our customer lifecycle management to the next level
    We like to think we are the most exciting tech company in Europe you've never heard of. You have experience setting up CRM/customer lifecycle marketing campaigns from scratch with a particular focus on automated email campaigns
    You have a deep understanding of CRM analytics, including defining success metrics, forecasting performance, implementing A/B tests, and running impact analyses
    You're comfortable creating emails and writing copy with a strong focus on delivering value for our customers
    You are aware of latest CRM best practices and are familiar with modern CRM/customer lifecycle platforms (e.g. You have a good understanding of all technical aspects of CRM
    You had exposure to CRM beyond email, e.g. push notifications & SMS
    You have a ruthless focus on using data to get the most out of our customer lifecycle campaigns
    You take pride in the quality of your work and have exceptionally high attention to detail
    You embrace critical feedback and always seek opportunities to reflect on your performance
    Ideate and build emails and new automations from scratch, including writing copy and liaising with designers & copywriters where needed to produce the most engaging content possible
    Implement a data-driven customer segmentation plan to ensure we're targeting our users with the most relevant content possible
    Foster a continuous test and learn approach to our customer lifecycle strategy to optimise the performance of our campaigns and gain invaluable insights

    Be the go-to customer lifecycle & CRM person for the company
    Maximise the value of our revision and Marketing content through CRM campaigns
    Own the technical set-up of our CRM systems and collaborate with the engineering & data teams when needed

    ~ A true expert when it comes to all aspects of customer lifecycle management
    Experience leading the CLM or CRM function at a growing business
    Comfortable working in small cross-functional teams, working across Marketing, Content, Product, and Data
    Scale-up background, working for a fast-growing B2C brand

    Competitive annual salary of £50,000 - £70,000 dependent on experience & skills
    ~ Remote, flexible working. Competitive annual salary, dependent on experience & skills.
    ~ Profit share bonus (paid annually)
    ~28 days of annual leave plus UK public holidays
    ~ Pension contribution
    ~ The opportunity to become a part of our highly motivated team with opportunities for career growth and progression. A people-first culture - we're driven to work hard but we also have fun, with weekly Zoom fitness classes and whole company coffee coolers, as well as quarterly get-togethers in person

    Phone screen
    ~30-minute video call
    ~ Virtual onsite
    ~


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