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    Remote Account Team Leader - United Kingdom - Trainline plc

    Trainline plc
    Trainline plc United Kingdom

    2 days ago

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    Description
    We are champions of rail, inspired to build a greener, more sustainable future of travel.

    3billion in net ticket sales, we're always innovating and making moves towards our final destination — a world where travel is as simple, seamless, and affordable as it should be.

    And we couldn't do any of it without our incredible people driving us forward. It's this diversity that energises us and makes us stronger, helping us to achieve amazing things.

    Reporting into the Brand Director of UK & Global Effectiveness, the Effectiveness Lead is a new role for Trainline, responsible for leading media effectiveness across all markets (UK, IT, ES, FR, US).

    You will be working hand-in-hand with Senior Brand Managers (SBMs) in their respective markets, with our in-house data science team (EDS) and with our media agency, Wavemaker, to design and execute a learning roadmap across all markets, including how we can optimise our creative.

    You will develop and build a brand playbook, collaborating across teams to develop learnings and levers that drive efficiency
    You will work closely with brand insights to understand the link between brand metrics and business metrics
    You will work closely with Wavemaker and others to implement planning tools to drive efficiency
    You will work with brand insights and Wavemaker to develop hypotheses for testing that will drive efficiency
    You will work closely with finance, EDS and brand directors to communicate and implement learnings
    You will work closely with our in-house studio team to gain learnings on our creative performance, and work with them to optimise
    End to end project management, from insight through to execution, measurement, and reporting
    Ensuring the brand, customer and proposition is front of mind throughout the whole process
    Knowledge of measurement across a wide range of offline and online media channels, including attribution, MMM models and understanding of regression analysis
    able to develop hypotheses, insight briefs and interpret data to aid decision making
    Able to challenge and influence at a senior level, regularly communicating to seek alignment across teams
    Strong familiarity with both brand and performance KPIs
    You'll be joining a tight knit, creative and energetic Brand and Content team. With our flexible working policy, you'll be able to divide your time between home and our central London office, and - when required - visit our offices in Paris, Milan, Barcelona, Edinburgh

    You're representing a globally recognised and loved brand, and will be working with both established markets (UK) and growing markets in the EU and beyond

    encouraging people to make greener travel choices, for the good of environment and future generations to come.
    We've always paid special attention to flexible working as we value a strong work/life balance.

    The pandemic has taught us that a balance between remote working and being in a collaborative office environment leads to productive teams.

    Think Big - We're building the future of rail
    Travel Together - We're one team

    You can also find out more information by following us on LinkedIn or our 'Life at Trainline' Instagram account.

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