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    Content Marketing Manager - Reading, United Kingdom - keyloophol

    keyloophol
    keyloophol Reading, United Kingdom

    1 day ago

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    Description

    Purpose of the role

    :

    At Keyloop, we're looking for a highly-driven, creative and strategic individual to create and drive an ambitious B2B content marketing strategy.

    This is very much a hands-on, fast-paced role and the successful candidate will be empowered to make a significant contribution to lead and demand generation. By leading a strong team, they'll develop and execute compelling and effective marketing content that drives engagement and pipeline generation at all stages of the sales funnel.

    This is a brand new role that requires someone with a customer-first mindset and brings a real opportunity for an experienced content marketing manager to make an impact.

    Role responsibilities:

  • Create and develop a strong content marketing strategy that supports new business, up-sell, cross-sell and retention campaigns across multiple owned and paid channels.
  • Manage two developers to produce content that adapts to all audiences across a number of materials including sales decks, video scripts, web pages, emails, social, infographics, whitepapers, podcast scripts, blogs and newsletters. As a team, you'll confidently select the most effective channel for each type of collateral and campaign.
  • Work with Brand Communications to develop an effective multi-channel thought leadership content programme that drives top of the funnel demand generation.
  • Collaborate with other marketing functions such as digital to optimise and boost performance of SEO, paid search, social media and website traffic.
  • Set content KPIs and continually test, measure and report on performance. Evolve actions based on data.
  • Work with the Campaign Marketing Manager to plan a calendar of content requirements by channel. Set SLAs to manage workload and provide optimum service to stakeholders.
  • Work with Product Marketing to create narrative by buyer persona from thorough value propositions.
  • Understand and align content to service wider go-to-market functions such as sales and product launches.
  • Confidently create alternative forms of marketing knowing which platform suits different kinds of content and measure results.
  • Continually expand knowledge and brainstorm content ideas to deliver fresh narrative that has impact.
  • Manage the budget and output from external agencies and copywriters to develop and deliver successful results-focused marketing initiatives.
  • Manage tone of voice guidelines and ensure compliance company-wide.
  • Manage and maintain version control within sales collateral repositories.

    • Skills/knowledge experience:

  • At least 5+ years experience in managing B2B lead and demand generating content across all on and offline channels.
  • Deep understanding of effective content type by audience and channel.
  • Strong copywriting and editing skills, an excellent ability for storytelling and structure. Confident in becoming Keyloop's guardian of tone of voice and style. A high level of attention to detail is essential.
  • An experience people manager with great leadership and coaching skills to develop a high performing team.
  • Self-motivated and highly organised with an ability to plan and manage several projects and tasks at the same time.
  • Analytical thinker with a keen eye for insight and reporting that will drive and improve performance.
  • A collaborative team player, determined and strategic in their approach yet focused on content delivery excellence.

    • Why join us?

    We're on a journey to become market leaders in our space – and with that comes some incredible opportunities. Collaborate and learn from industry experts from all over the globe. Work with game-changing products and services. Get the training and support you need to try new things, adapt to quick changes and explore different paths. Join Keyloop and progress your career, your way.

    An inclusive environment to thrive

    We're committed to fostering an inclusive work environment. One that respects all dimensions of diversity. We promote an inclusive culture within our business, and we celebrate different employees and lifestyles – not just on key days, but every day.

    Be rewarded for your efforts

    We believe people should be paid based on their performance so our pay and benefits reflect this and are designed to attract the very best talent. We encourage everyone in our organisation to explore opportunities which enable them to grow their career through investment in their development but equally by working in a culture which fosters support and unbridled collaboration.

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