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    Performance Marketing Manager - London, United Kingdom - Moneyfarm

    Moneyfarm
    Moneyfarm London, United Kingdom

    3 days ago

    Default job background
    Description

    We're a pan-European digital wealth manager with 128.We started in 2011 in Milan with a simple vision - to help more people improve their financial well-being by making personal investing straightforward and accessible through technology.

    Fast forward a few years, and we're known as one of the most innovative fintechs headquartered in the heart of London.

    Relationships are our first asset: At Moneyfarm, diversity is the foundation of our competitive advantage. To accommodate our different needs and commitments, we offer flexible working to all.

    The ideal Performance Marketing Manager at Moneyfarm is an entrepreneurial and creative out-of-the-box thinking digital native with a get-things-done attitude, who wants to thrive in a fast-paced international environment.

    You love data, but even more, you actually love implementing changes based on those findings – instead of just creating dashboards.

    You'll have an important role to play in scaling up Moneyfarm's marketing efforts across all paid channels and countries.

    Managing paid ad campaigns across search, display, social, app install networks by conducting extensive keyword research, creative testing, performance optimization of all the channels both for the UK and Italian market.

    Optimising campaigns across multiple channels to deliver the best return on investment, supported by one Senior Digital Marketing Specialist.

    You identify replicable marketing strategies, tactics and channels that address business pain points and convey product benefits to drive new customer acquisition – with an implement, test, and measure mindset.

    You build and run A/B tests across creatives and landing pages, working with the CRO function.

    At least 2+ years of professional experience doing PPC-advertising, Paid Social, App Install Campaigns and Programmatic, either in an agency or in-house
    Bachelor Degree in marketing, business or equivalent
    Understanding of statistics and ability to support hypotheses with data
    Experience in performance marketing
    A/B Testing and Data Analytics experience
    Being curious and creative
    Business fluency in English is necessary, Italian is a plus
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