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    Marketing Manager - London, United Kingdom - Consumer Products Games & Publishing

    Consumer Products Games & Publishing
    Consumer Products Games & Publishing London, United Kingdom

    1 week ago

    Default job background
    permanent
    Description

    Job Summary:

    We're thrilled to offer a permanent position within our talented Marketing team, where you'll play a vital role in shaping our brand's success through key fashion partnerships on a global scale.

    You will have a successful background in Fashion marketing and demonstrate a deep understanding of the fashion industry and pop culture - and you'll be ready to bring fresh ideas that push the boundaries.

    This position is based in Hammersmith, west London and will be based 4 days a week in the Disney offices with one from home.

    Responsibilities will include:

    Plan and execute immediate and long term strategies and be responsible for the marketing management of a series of our existing or new global key accounts and regional licensees.

    Using key trends and consumer insights, in conjunction with the Senior Marketing Manager/Marketing Director to develop and drive succinct strategies within Disney Consumer Products, Games & Publishing (CPGP), and support the category team on new opportunities and key accounts.

    Responsible for driving marketing specific retail execution (in-store POS, windows, digital, events, screenings, synergy opportunities) with key accounts, across all franchises, as well as category initiatives. Will also support CPGP franchise team to deliver franchise marketing plans and toolkits to local marketing teams.

    Relationships are key to the success of this role, both internally and externally. You will be required to actively manage and cultivate the engagement, partnership and joint business planning with each account, new and existing, to ultimately support the category team to drive and deliver strategic growth in licensing sales on behalf of the EMEA business.

    Experience and Professional Qualifications Required

  • Relevant Fashion industry marketing experience with a background in retail marketing, essential
  • A strong understanding of digital/social marketing and experience working with influencers
  • Experience planning, executing and evaluating innovative marketing campaigns
  • Experience within consumer products commercialisation in Softlines / Fashion and retail
  • Proven experience of building effective relationships, leading and managing change and collaboration across departments to achieve financial targets and joint goals

    • Skills Required

  • Ability to give both internal and agency creative teams clear direction and briefs, and manage feedback and approval process within relevant brand guidelines
  • Ability to analyse data and consumer insights, construct practical conclusions and implement recommendations to achieve business targets
  • Strong commercial awareness and financial acumen with an ability to understand a P&L and quarterly forecasting process
  • A good eye for creative and digital, social and brick and mortar marketing
  • Strong influencing skills with the ability to achieve buy-in at all levels
  • Forward thinking with the ability to take industry trends and translate them into something that drives growth for Disney
  • Cultural sensitivity and an understanding of local markets across EMEA

    • Additional Information

  • Flexibility for UK, European or international travel may be required
  • Contribution to ad-hoc projects as the business requires
  • Flexible hours may be required to meet business needs
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