
Grace Wahu
Marketing / Advertising / Public Relations
Services offered
Dedicated International Relations graduate from Newcastle University with a solid 6-year of digital marketing and events expertise. I am eager to contribute my proven knowledge to the growth of a strong firm, strategically using my skill set to drive and achieve its objectives. With a Master's in International Relations and a Bachelor of Commerce in management, I am prepared to make a substantial difference by bringing a unique combination of academic achievement and real-world experience.
Experience
DIGITAL MARKETING INTERN ( UK, NEWCASTLE UPON TYNE) JULY (CURRENT)
as.one- Mobile and broadband company
Driving social media growth through the design of on-brand and creating engaging content. Assisting in the development of marketing communications with as.one customers through email newsletters.
Writing blog posts and other forms of written content for their website and other publishers. Driving marketing campaigns and working towards KPIs.
Conducting marketing research relating to as.one current services, competitors, and future projects.
FACE-TO-FACE FUNDRAISER (UAE, DUBAI) SEP 2021- AUG 2022
UNHCR (United Nations High Commissioner for Refugees)
Engaged potential UNHCR donors in public settings, consistently enrolling monthly and yearly donors in adherence to UNHCR Dubai's Fundraiser Code of Conduct.
Demonstrated commitment by actively participating in training briefings, meeting the required UNHCR Dubai's stipulated standards.
Cultivated a deep understanding of UNHCR's mandate and its role as the lead organization for refugees protection work.
Safeguarded donor privacy with the utmost care, maintaining precise and secure documentation of donor information.
Delivered on-point results by consistently meeting targets stipulated by UNHCR Dubai.
MARKETING FREELANCER (UAE, DUBAI) APRIL 2021- JULY 2021
LOOPA - Financial platform that gives investors access to strong performing Tech VC (Venture Capital) funds.
Redefined Loopa’s Story/Vision/Mission, introducing fresh perspective and purpose into the brand's narrative.
Evaluated and enhanced the whitepaper, offering constructive feedback to refine its content and presentation.
Transformed complex data into an engaging format aligned with Loopa's brand identity, utilizing visuals to amplify the appeal of charts and graphs.
Devised a content strategy and calendar for the blog, strategically selecting text and video formats to maximize engagement.
Analyzed the website's content, providing actionable recommendations for optimization to enhance user experience.
MARKETING CONSULTANT (UAE, DUBAI) FEB 2020- APRIL 2021
Berkeley Service U.A.E L.L.C - Berkeley offers an extensive range of services to esteemed clients across a spectrum of industries.
Drove new opportunities for online marketing campaigns. Developed and implemented internal brand management strategies.
Analyzed details of competitor offerings, including specifications, market share, pricing, and promotional materials.
Recommended specific marketing approaches and spending budgets to achieve the desired sales goals.
Extensively used industry-standard software such as Adobe Photoshop, InDesign, and Illustrator.
MARKETING COORDINATOR (UAE, DUBAI) JUNE 2019- DEC 2019
Globaleye - Independent wealth management firm.
Strategized and executed plans for creating, developing, and delivering marketing and communications materials.
Managed the end-to-end process of developing, producing, and distributing promotional and collateral materials, ensuring a consistent and impactful brand presence.
Produced written content, including marketing copy, business communications reports, and presentation scripts, maintaining a high standard of quality.
Evaluated the effectiveness of marketing and communications initiatives, providing insights and recommendations for refining strategies and tactics.
Expertly managed event finances, overseeing tasks such as check requests, invoicing, and comprehensive reporting.
Successfully undertook special assignments directed by the General Manager or Director of Client Service.
Skillfully negotiated with various vendors and service providers, from venue staff to caterers and photographers, optimizing arrangements to align with event objectives.
Maintained detailed calendars and diaries, accurately outlining event timelines.
MARKETING/ EVENT ASSISTANT (UAE, DUBAI) APRIL 2018 - JUNE 2019
Skybound Wealth Management- International Independent Financial Advisory Company.
Coordinated marketing campaigns through efficient coordination and collaboration.
Strategically devised and executed promotional campaigns, ensuring optimal engagement and reach. Undertook daily administrative tasks, guaranteeing the smooth functioning and coordination of departmental activities.
Fostered direct and meaningful client relationships through effective communication, cultivating trust and rapport.
Identified emerging marketing trends for innovation, driving the company's competitive edge. Oversaw direct customer interactions via CRM, enhancing customer engagement and satisfaction.
Played a pivotal role in the recruitment process, from interviewing and hiring to new staff member orientation and training within my team.
BUSINESS INTERN (UAE, DUBAI) OCT 2017 - MARCH 2018
Berkeley Service UAE L.L.C
Provided assistance to the sales and marketing team, contributing to overall efficiency and effectiveness.
Skillfully coordinated maintenance activities, ensuring optimal functionality and performance. Ensured employees complied with facility security procedures on work sites.
Formulated, implemented, and updated human resources policies and procedures, fostering a supportive and compliant work environment.
Managed the salaried administration program, ensuring adherence to organization standards and equitable practices.
Expertly shortlisted applicants for interviews, streamlining the hiring process.
Organized the renewal or termination of employee visas, efficiently managing personnel logistics.
Education
NEWCASTLE UNIVERSITY
Master of Arts in International Relations MA. August 2023
MURDOCH UNIVERSITY
Bachelor of Business Commerce in Management. September 2017.
SAE INSTITUTE (DUBAI)
Graphic Design Short Course March 2021
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