Marketing Manager - Manchester, United Kingdom - Proact IT (UK) Ltd

Proact IT (UK) Ltd Manchester, United Kingdom

1 week ago

Description

This is a 12 month full time contract role to cover Maternity Leave.

At Proact, we're a pan European data management specialist with a focus on unlocking the power of data through strategy, storage, connectivity, and security.

And we've created a fast-paced, people-first working environment with a focus on innovation, learning and career development that encourages you to do just that.

Here, you can bring your whole self to work as you'll be part of a truly diverse organisation, working with both local and national customers.

Content and copywriting

In collaboration with colleagues, create regular thought-leadership content to help drive lead generation as part of campaigns and standalone content, including written, video, infographics and more (with assistance from external partners / colleagues)
Manage a content calendar

Being able to understand and digest information provided by colleagues and transform it into compelling content centred around customer challenges.

Case Studies, Press Releases & Video production

Manage our case study and press release production to ensure new assets are released on a regular basis.
Liaise with external partners to deliver video content

In collaboration with external partners and the wider marketing and sales teams, create, manage, deliver and report on lead generation campaigns to new-logo prospects and existing customers.

Liaise with and manage external marketing agencies
Produce campaign copy and manage the production of campaign assets
Deliver campaign messaging through various marketing channels (e.g. email, social, website, post)
Demonstrate an agile attitude to campaign monitoring, suggesting changes where required to deliver results.
Coordinate and execute external/public-facing events (virtual & in-person) for brand awareness, lead generation, and business development. Work closely with an aligned sales team to create a strong sales-marketing relationship
Lead on marketing initiatives for your aligned sales team and verticals
Manage marketing activities and lead nurturing for your aligned vertical markets and sales team
Create and manage social media content for distribution
Support colleagues throughout the business with social media training and best practice
Website

Create and manage website content in collaboration with stakeholders
Create and edit content through our wordpress CMS
Periodically review content to keep up-to-date
Publish news and thought-leadership content
Email Marketing

Create emails for distribution through our email marketing platform
Drive any changes based on the data to improve results.
Manage and monitor our prospect database and data growth activities
Project Coordination

Organise, prioritise, and manage Marketing projects.
Develop deadlines, project plans, and activities, and ensure all are met by consistent and effective follow-up.

Utilise project management tools to create and track tasks, owners, and due dates associated with the project, recognising that each member of the team will have a part to play in the project overall.

Liaise with and manage strategic relationships with our marketing vendors and partners, coordinating joint-marketing activity, reporting on results and bidding for funding.

Liaise with and manage external marketing agencies to facilitate external lead generation campaigns that deliver opportunities to the sales team.

Liaise with internal administration, sales and marketing personnel to manage campaigns
Demonstrate an agile attitude to campaign monitoring, suggesting changes where required to deliver results.
Work within our CRM to deliver reporting, dashboards and process changes
Support marketing functions on all Proact initiatives. Collaborate with and help teammates while maintaining a positive and professional attitude, fostering teamwork.

Responsible for pulling and analysing monthly reports, utilising whatever tools necessary to build and develop insights based on the data and to further refine marketing strategy.

Conduct competitive research and collect information on who we identify as major competitors and monitor them for pricing, service line/product offerings, marketing messages and funding.

GCSE Grade C or above in English and Maths, or equivalent qualification
Degree in Marketing, Business or equivalent
At least 1-2 years' experience in a generalist marketing role.
Willing to travel to other Proact sites, when required.
You'll have the chance to engage with leading tech partners and build your own industry network.

We offer private comprehensive health care cover and a range of health and wellbeing benefits to help you stay well, both in and out of work.

Generous financial rewards:
We'll reward you financially with a great salary, an industry leading commission plan, and a good pension.
You'll get more out of life with everything from generous holiday entitlement and additional purchase scheme to paid charity day
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