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    Research Director - London, United Kingdom - IDG

    IDG
    IDG London, United Kingdom

    1 week ago

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    Description

    Overview

    IDC is currently seeking a Research Director Industry Analyst to lead our global research on Customer Data Platform (CDP) and Customer Analytics software. This is not a data analyst role. The research, which this director will lead, will examine how companies use CDP and Customer Analytics tools and the processes that are employed, and how this leads to increased value for both the brand and the customer.

    The Research Director will be primarily responsible for being IDC's strategic market advisor on how CDPs and customer analytics technologies are used in the market. This is a highly visible position that requires the candidate to acquire new clients, develop cutting-edge quantitative forecasts and complementary qualitative insights, market research reports, and handle end user and technology vendor inquiry for IDC's clients using, building or buying CDP or Customer Analytics software.

    Why IDC ?

    IDC is the most respected global technology market research firm. We are changing the way the world thinks about the impact of technology on business and society. Our people, data, and analytics create global technology insights that accelerate customer success. IDC has been recognized for four consecutive years (2020, 2021, 2022, 2023) by the IIAR as the Analyst Firm of the Year which is one of the highest accolades for the technology market research industry. Our collaborative, innovative and entrepreneurial culture is the perfect place for you to discover your future.

    Responsibilities

  • Collaborate and cooperate with IDC's WW customer experience management team and relevant industry analysts around the world.
  • Publish and present innovative, insightful, and actionable quantitative and qualitative research on the market's ongoing efforts to elevate CDPs and Customer Analytics software as key foundational pieces of the customer experience. This work includes writing well-researched and concise reports, generating forecasts, survey data and case study analysis, offering actionable market commentary and presenting findings to vendors according to a well-defined research schedule.
  • Support marketing, business development, sales prospecting and support efforts with technology vendors and end user clients.
  • Provide first-class customer support and advisory services. Our clients rely on us for timely and actionable insights and ongoing customer interaction is a top responsibility. The ideal Research Director candidate will also foster close relationships within the media and financial communities.
  • It is expected that the Research Director will have opportunity to present IDC's market perspective at industry and client events and garner new business for IDC.
  • This is a research, publishing, custom project and data intensive role. Analysts will build, run and analyze vendors and products for IDC MarketScapes, market surveys, and market dynamics that are a foundation for spending guides and other IDC data products.

    • Qualifications

  • A BA/BS college degree is required with a preference towards an MBA or MS degree.
  • At least 10 years of previous market research experience as well as comparable customer intelligence and analytics industry experience.
  • A solid understanding of customer data platforms, customer intelligence (influenced by AI/ML and Generative AI) and customer experience analytics technologies and strategies, and broader information technology in general.
  • Excellent writing, analytical, interpersonal and presentation skills to evangelize on the evolution of customer data platforms and customer intelligence in the digital age.
  • Ability to develop and maintain quantitative data models, develop related qualitative analysis, analyze survey data and deliver thought-provoking research in a timely fashion.
  • A proven track record of effectively multi-tasking, meeting deadlines and delivering high-quality research.
  • Ability to work independently and with a team.
  • Proficiency with Microsoft Office applications, with strong Microsoft Excel or SPS data analysis.
  • Strong time and task management skills are required
  • Travel is expected to be moderate (approx. 25%).

    • About IDC : International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications and consumer technology markets. IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy. More than 1,300 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries worldwide. For 50 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company.

    IDC is an Equal Opportunity Employer. Applicants and employees are considered for positions and are evaluated without regard to mental or physical disability, handicap, race, color, religion, gender, gender identity and expression, ancestry, national origin, age, genetic information, military or veteran status, sexual orientation, marital status or other categories protected by law.

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