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    Website and Digital Marketing Officer - England, United Kingdom - Kingspan Insulation Ltd

    Kingspan Insulation Ltd
    Kingspan Insulation Ltd England, United Kingdom

    2 weeks ago

    Default job background
    Description
    We are seeking an experienced, innovative and highly motivated Technical Marketing Executive to join our team. The individual will be responsible for creating, executing, and managing marketing initiatives across UK, Ireland and Europe.

    This role requires the successful candidate to be a technical-minded self-starter who can work autonomously and manage marketing initiatives from conception to completion.

    The position is based in Glossop with the opportunity for hybrid working.
    Responsibilities of our

    Technical Marketing Executive:
    Implement the company's strategic marketing plans, working closely with sales, technical & compliance to drive the business forward.

    Collateral Creation:

    Update, design, and create brochures, datasheets, and other technical marketing materials in line with our marketing integrity manual to effectively communicate product features and benefits to customers and stakeholders.


    Content Creation:

    Website Management:

    Update and maintain the company websites to ensure all content is current, accurate, and effectively optimised for search engines.

    Market Research &

    Competitive Analysis:
    Conduct research on market trends, competitor products, and customer needs to inform marketing strategies and initiatives.

    Marketing Campaign Management:
    Manage marketing initiatives and campaigns, including liaising with external marketing agencies.

    Performance Reporting:

    Track, analyse, and report on marketing performance metrics to identify areas of improvement and ensure marketing objectives are being met.

    What we are looking for in our

    Technical Marketing Executive:
    A degree in marketing, business, or a related field or a technical degree with marketing training.
    Full driving licence
    Ability to travel within the UK / Europe
    Experience of working in marketing of building products or a related technical field.
    A working knowledge of the key concepts of digital marketing and the main channels, techniques, measurement and analytics tools
    Proficiency in English.

    Familiarity with marketing software and platforms, such as CRM tools, CMS tools, data analytics, SEO/SEM, and social media platforms.

    Ability to understand technical concepts and translate to easy to understand marketing content
    MS PowerPoint, Word, Excel, Outlook, etc.
    Excellent judgment and creative problem solving skills.
    Ability to manage multiple projects and deadlines simultaneously. Committed to continuous self-development and learning within the marketing field
    Previous experience in the insulation or construction industry would be a plus.
    Fluency in French/Dutch an advantage but not essential.
    Possessing design skills (such as Canva) and video editing skills is highly desirable.
    If so, click ' apply ' now to be considered as our Technical Marketing Executive.
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