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    Growth Marketing Manager - United Kingdom - Veup

    Veup
    Veup United Kingdom

    2 weeks ago

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    Description
    Veup's client Welcome Pickups requires Head of B2C Marketing and Growth
    HEAD OF B2C MARKETING AND GROWTH
    PERMANENT JOB REMOTE/HYBRID AND CAN BE BASED FROM BARCELONA / UK / AMSTERDAM / ATHENS

    Headquartered in Athens, but with hubs in Barcelona, Amsterdam and some remote staff in the UK, Veup's client – Welcome Pickups – is a fast growing global travel tech ISV/SaaS business.

    Welcome redefines the way people travel by going above and beyond the commoditised transfer service and being the first company to deliver a complete, personalised, in-destination travel experience.

    From the moment a traveller arrives at a new destination, until their return journey home, Welcome accommodates all their travel needs, including transfers, sightseeing trips, and local information, in the easiest, friendliest, safest and most personalised way possible.

    The company is growing and expanding their products and services quickly.

    Currently servicing in excess of 230 destinations, they are firmly on track to reach over 350 this year, whilst also growing their personalised tour guide product.

    To help continue and foster this growth the business now needs to recruit a Head of B2C Marketing and Growth.

    This person can be based from Barcelona, UK, Amsterdam or Athens with limited international travel expected.


    Reporting to the Chief Commercial Officer, the Head of B2C Marketing and Growth will spearhead the global B2C marketing efforts.

    This role blends strategic leadership with hands-on execution, focusing primarily on SEO, CRM, and performance marketing.

    The successful candidate will be instrumental in expanding the B2C presence worldwide, leveraging data-driven strategies to optimize customer interactions and brand growth.

    Lead the B2C marketing team, championing strategic planning and hands-on execution to meet global expansion goals.
    Develop and execute comprehensive B2C marketing strategies across SEO, content, CRM, performance marketing, and social media.
    Foster cross-departmental collaboration to align marketing strategies with broader business objectives and enhance customer engagement.
    Manage and mentor a diverse marketing professional team, fostering a high performance culture and continuous growth.
    Leverage analytics and data insights to inform strategic decisions, optimize marketing efforts, and enhance ROI.
    Oversee a sizable marketing budget, ensuring strategic and efficient allocation of resources to maximize impact across channels.

    Regularly assess, monitor, and report on key performance indicators, including customer acquisition cost, lifetime value, and return on ad spend.

    Develop strategies to enhance customer retention rates and long-term engagement.
    Stay informed about marketing trends, industry developments, and competitor activities to drive innovation and maintain a competitive edge.
    HEAD OF B2C MARKETING AND GROWTH
    PERMANENT JOB REMOTE/HYBRID AND CAN BE BASED FROM BARCELONA / UK / AMSTERDAM / ATHENS

    Headquartered in Athens, but with hubs in Barcelona, Amsterdam and some remote staff in the UK, Veup's client – Welcome Pickups – is a fast growing global travel tech ISV/SaaS business.

    Welcome redefines the way people travel by going above and beyond the commoditised transfer service and being the first company to deliver a complete, personalised, in-destination travel experience.

    From the moment a traveller arrives at a new destination, until their return journey home, Welcome accommodates all their travel needs, including transfers, sightseeing trips, and local information, in the easiest, friendliest, safest and most personalised way possible.

    The company is growing and expanding their products and services quickly.

    Currently servicing in excess of 230 destinations, they are firmly on track to reach over 350 this year, whilst also growing their personalised tour guide product.

    To help continue and foster this growth the business now needs to recruit a Head of B2C Marketing and Growth.

    This person can be based from Barcelona, UK, Amsterdam or Athens with limited international travel expected.


    Reporting to the Chief Commercial Officer, the Head of B2C Marketing and Growth will spearhead the global B2C marketing efforts.

    This role blends strategic leadership with hands-on execution, focusing primarily on SEO, CRM, and performance marketing.

    The successful candidate will be instrumental in expanding the B2C presence worldwide, leveraging data-driven strategies to optimize customer interactions and brand growth.

    Lead the B2C marketing team, championing strategic planning and hands-on execution to meet global expansion goals.
    Develop and execute comprehensive B2C marketing strategies across SEO, content, CRM, performance marketing, and social media.
    Foster cross-departmental collaboration to align marketing strategies with broader business objectives and enhance customer engagement.
    Manage and mentor a diverse marketing professional team, fostering a high performance culture and continuous growth.
    Leverage analytics and data insights to inform strategic decisions, optimize marketing efforts, and enhance ROI.
    Oversee a sizable marketing budget, ensuring strategic and efficient allocation of resources to maximize impact across channels.

    Regularly assess, monitor, and report on key performance indicators, including customer acquisition cost, lifetime value, and return on ad spend.

    Develop strategies to enhance customer retention rates and long-term engagement.
    Stay informed about marketing trends, industry developments, and competitor activities to drive innovation and maintain a competitive edge.

    The successful candidate is educated to degree calibre in Marketing or Business Studies.

    You have proven senior marketing and leadership/management experience across B2C – SEO/Google; CRM and repeat customer engagement and design implementation of Pay Per Click / performance marketing and advertising.

    We would be very keen to hear from candidates who have worked across digital channels and in other ISV/SaaS B2C businesses in and around tourism, leisure, hospitality, gaming, aviation and retail.

    Welcome relies heavily on data and building business understanding through data, so this person will need to be strong analytically.


    A solid base salary of c€70-90,000 per annum / c£70-85,000 if in the UK is supplemented by a good benefits package and superb culture to work in.

    Please send all resumes in English at this time.
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