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Hatfield

    Director - Brand, Marketing and Digital - Hatfield, Hertfordshire, United Kingdom - H.R. Owen

    H.R. Owen
    H.R. Owen Hatfield, Hertfordshire, United Kingdom

    2 weeks ago

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    Description

    This role will lead and champion the innovative Marketing strategy for the H.Owen business and elevate our brand in the world of luxury automotive.

    As a Marketing Manager at H.Owen, you will play a pivotal role in shaping the Marketing strategy and plans for the business and our iconic marques.

    Ensuring a consistent influx of quality prospects for our sales team, fostering loyalty among existing customers in both sales and aftersales, identifying additional sales opportunities, and enhancing the value of our marques and the H.Owen brand.


    Strategic Planning:
    Develop and execute quarterly and annual marketing plans in alignment with business objectives.

    Create and oversee innovative marketing campaigns that resonate with our target HNW audience, leveraging various channels such as digital, social media and experiential.


    Event Management:
    Plan and execute high-quality events to generate suitable prospects, cross-selling and upselling opportunities, loyalty, and advocacy. Ensure events adhere to compliance and safety guidelines, as well as brand standards.

    Brand Management:
    Safeguard and enhance the brand image, ensuring consistency across all marketing channels and touchpoints.

    Partnership Building:
    Establish and nurture relationships with key strategic partners to amplify business/brand visibility.

    Budget Management:
    Effectively manage the marketing budget, recording and reporting on ROI


    CRM Utilisation:
    Owen and manufacturer partner CRM systems and marketing tools to gain insights from data and activate targeted campaigns. Collaborate with the Group Marketing Team for optimal results.
    Owen as a key partner in brand-building activities. Uphold our brand as a leader in the automotive industry.
    Have previous Marketing experience at a management level.
    You will be a strategic thinker with a creative flair and strong attention to detail.
    You will have excellent management, planning and organisational skills. Able to produce and manage marketing plans to achieve business objectives.

    You will have a passion for, and understanding of, the luxury industry, be able to recognise excellence and have a basic knowledge of the brands H.You will be confident and proficient in the use of Microsoft Office (Word, Excel, PowerPoint & Outlook).

    If you are a dynamic and strategic marketer with a passion for the luxury industry, we invite you to apply below for this exciting opportunity to shape the marketing landscape for H.

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