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    Director, Digital Marketing - Watford, Hertfordshire, United Kingdom - Hilton Worldwide, Inc.

    Hilton Worldwide, Inc.
    Hilton Worldwide, Inc. Watford, Hertfordshire, United Kingdom

    5 days ago

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    Description
    Job Description - Interim Manager Digital Marketing & Channel Performance EMEA (12 month Fixed Term Contract) (EUR0157O)
    Interim Manager Digital Marketing & Channel Performance EMEA (12 month Fixed Term Contract) (

    Job Number:
    Hilton - Regional Headquarters - Europe Maple Court, Central Park, Reeds Crescent Watford WD24 4QQ

    Position Statement:

    As Manager, Digital Marketing & Channel Performance, you will act as a conduit for all commercial, digital and customer-centric data with the intent of finding and delivering tactical initiatives that are measured on revenue-based performance.

    The manager needs to be comfortable utilising multiple business intelligence tools and datapoints to create clear market insights that can be articulated to multiple stakeholders, before being converted into tangible actions that drive positive impact towards the commercial goals of the wider business.

    Source Markets & Channel Performance


    • Producing and analysing source market performance with the intention of discovering tactical opportunities across the EMEA market.
    • Act as an objective consult for the wider Marketing & Loyalty team, utilising commercial, digital and customer-centric data to make tangible recommendations to improve performance.
    • Day to day duties will include the production and maintenance of commercial, demand and digital performance reports.
    • Additional projects include analysing product performance by portfolio / brand and deciphering ways we can partner with revenue & pricing functions to deliver tactical campaigns.

    Reviewing and optimising owned retail channels across digital platforms, consulting the wider Marketing & Loyalty function on best channels to maximise their campaign messages.


    • Perform due diligence on guest sentiment, commercial landscape and competitor retail activity, advising all relevant teams on tactical initiatives e.g., Manage delivery of EMEA wide tactical campaigns, including brief, creative and channel optimisation, working with agencies and internal stakeholders to maximise revenue-driven initiatives.
    • Experience of integrated marketing strategy and tactical campaign delivery across all channels.
    • Experience in reviewing data and developing insights to be able to make meaningful planning recommendations
    • Ability to communicate performance, maintaining a 'so what?' mentality to analysis and insight discussions
    • Project Management experience with the ability to prioritise workload.
    • Proficient in MS Office Suite (notably PowerPoint and Excel)
    Highly adept at analysing and visualising data (Microsoft Excel / PowerBI)


    • Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands .
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