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    Digital Marketing Content Executive - York, United Kingdom - Askham Bryan College

    Askham Bryan College
    Askham Bryan College York, United Kingdom

    1 week ago

    Default job background
    Full time
    Description

    Askham Bryan College is a specialist land-based college based across the North of England with centres in York, Middlesbrough, Saltaire, Wakefield and Gateshead.

    We offer a wide-ranging curriculum to our Further Education students, including Agriculture, Horticulture, Animal Management, Countryside and the Environment, Engineering, Equine, Floristry, Motorsport, Outdoor Adventure Sport, Sports Development, Coaching and Fitness, Uniformed Public Services and Veterinary Nursing.

    We define the values and qualities that we require from our people using the Askham Bryan College DNA. Hardwired in to what we do, our DNA strands ensure that all colleagues are committed to delivering with purpose, taking ownership, building trust and always learning.

    Our staff benefits include 35 days annual leave plus bank holidays, Local Government Pension Scheme/Teachers Pension Scheme, Staff Discounts, Colleague engagement days, Cycle to Work Scheme, ABC Awards (Staff Recognition Scheme), beautiful campuses and free on-site parking (York, Middlesbrough, Gateshead).

    We are looking for a forward-thinking colleague with a dynamic approach to planning, creating and executing engaging visual assets for our online marketing.

    Our ideal candidate will have passion for all things marketing, and also content creation to engage our different audiences. You'll understand the concepts surrounding digital marketing and the power of the Internet and social media to grow student numbers and other revenue streams.

    Tech-savvy and intuitive, you'll have great ideas to help create content, whether that's in the form of animation, video, stills, branding, or website elements. You'll tailor and promote our key messages to our multiple audiences through various existing and emerging digital channels.

    You will lead on the planning and monitoring of the college's presence across digital platforms. You'll optimise digital assets to help increase brand awareness through the media streams and measure performance through a variety of analytics tools.

    We're looking for someone who can be involved from the very start, brainstorming ideas for projects and coming up with concepts for campaigns with both the wider marketing and communications team, and external designers and media agencies.

    This role will suit somebody that likes to experiment with different approaches to a creative brief, while seeking best practice and horizon scanning to keep up with competitors, and the latest trends.

    We will be reviewing applications on an on going basis and that the role will be closed early if a suitable candidate is appointed.

    For Further information, please see attached Job Description and Person Specification.

    Safeguarding Statement

    The College is committed to safeguarding and promoting the welfare of young people and vulnerable adults and expects all staff, volunteers and partners to share this commitment. The Governors and Staff at Askham Bryan College regard each learner as a unique individual and therefore seek to support learner development in ways, which will foster security, confidence and independence. We recognise that high self-esteem, peer support, a secure College environment and clear lines of communication with trusted adults helps all young people and adults particularly those at risk or suffering abuse. These are regarded as central to the wellbeing of the individual and are therefore seen to be an intrinsic part of all aspects of the curriculum and ethos.

    Specific measures relating to pre-employment checks:

    • We may undertake online searches on internet activity as part of our pre-recruitment checks.
    • We ask applicants for details of any convictions and cautions, regardless of whether these have been deemed as "spent". It is a condition of employment that applicants provide these details.
    • We undertake Enhanced Disclosure and Barring Service (DBS) Checks for prospective employees. Please note that it is an offence to apply for a regulated role if you are barred from engaging in regulated activity involving children or vulnerable adults.

    Note on "regulated activity": You are engaging in a regulated activity if you:

    • Will be responsible, on a regular basis in a school or college, for teaching, training instructing, caring for or supervising children or vulnerable adults;
    • Will be working on a regular basis in a specified establishment, such as a school, or in connection with the purposes of the establishment, where the work gives opportunity for contact with children or vulnerable adults; or
    • Engage in intimate or personal care or healthcare or any overnight activity, even if this happens only once.
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