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Stoke-on-Trent

    Sales/marketing manager - Stoke-on-Trent, Staffordshire, United Kingdom - Car, Van and Minibus World

    Car, Van and Minibus World
    Car, Van and Minibus World Stoke-on-Trent, Staffordshire, United Kingdom

    2 weeks ago

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    Description
    Marketing Manager Stoke-on-Trent, Staffordshire
    Monday Friday Full time, 36.5 hours (Monday to Thursday 8.Location Office based in Knypersley, ST8 7BD

    We require a Marketing Manager to lead and develop our Marketing team. Working in a friendly and supportive office environment, youll help us achieve our strategic goals for growth.

    Youll work closely with our Business Development Manager, Buyer and Product Development team to ensure the right message is generated and delivered across all platforms and our brand identity maintained.

    Youll lead the discussion in developing and implementing our company wide Marketing Strategy. How Digital (including SEO) and Conventional Marketing are going to drive our companies growth.

    20 Additional days Off (Optional 9 Day Fortnight)
    Eligibility to receive Profitability Bonus
    Eligibility to receive Windfall Bonus
    Career progression & development pathways for suitable candidates
    Invitation to Company Pension Scheme
    Provision of Company Uniform
    28 Days Holiday (Inc Bank Holidays)

    A family owned and managed business, we provide employment opportunities that allow a healthy work/life balance.

    As our Marketing Manager, you will play a pivotal role in developing and implementing marketing strategies to promote our brand, products, and services across the UK market for the CVM World Group of companies.

    You will be responsible for leading and developing our team of marketing professionals, managing campaigns, building partnerships, and analysing market trends to maximise our market presence and achieve growth objectives.

    This is a hands-on role that requires a creative and analytical individual with an understanding of engaging with Education, Civils, Blue Light and Charity organisations.

    Automotive experience would be beneficial, but thorough product knowledge will be given to help you be successful in your role.

    As our Marketing Manager, youll be leading the way in developing and executing comprehensive marketing strategies and campaigns tailored for our target market sectors and in line with our growth strategy.

    Including Fleet, Rentals, Education, Blue Light, Care, CTA and Charity sectors.

    An early challenge will be to manage the migration of a PHP led site to a CMS (WordPress) based website.

    Create strategies to translate into amazing, engaging content thats right for the audience and platform
    Be a creative writer of web content, blogs, marketing materials, and sales collateral
    Contribute towards and help deliver our SEO Strategy
    Work with the marketing team and third parties to maximise impact of videography and photography
    Lead, mentor, and manage a team of marketing professionals, fostering a collaborative and high-performing environment
    Conduct market research, analyse insights, and monitor industry trends to identify opportunities and adjust marketing strategies accordingly
    Drive brand awareness and positioning through the creation and execution of compelling marketing campaigns, including digital, social media, events, PR, and advertising
    Collaborate with internal stakeholders, including product development and sales teams, to align marketing initiatives with business goals and ensure there is a consistent brand message
    Monitor and analyse campaign performance, sales data, and marketing metrics for the Senior Management Team to measure the effectiveness of marketing efforts and provide actionable insights for continuous improvement
    Stay up to date with industry trends, competitive landscape, and emerging technologies to identify innovative marketing opportunities and stay ahead of our competitors
    Ensure compliance with relevant regulations, data privacy policies, and industry best practices in all marketing activities.

    Excellent writing skills
    Proven experience as a Marketing Manager or similar role and/or a relevant Marketing degree or equivalent
    Demonstrated experience in developing and executing successful marketing strategies and campaigns across multiple channels, including digital marketing
    Excellent understanding of marketing principles, brand management, and integrated marketing communications
    Strong understanding of SEO best practices and implementation
    Analytical mindset with the ability to interpret data, metrics, and market research to make data-driven decisions
    Proficiency in marketing software and analytics tools

    Why Join Car Van &

    Minibus World Ltd:

    Exceptional Support:
    You will work closely with our Sales & Marketing team, receiving guidance and mentorship to help you succeed. Or call in to our offices atCVM World Ltd, Tunstall Road Industrial Estate. If you would like an informal chat to find out more about the role, please call the office on and ask for Paul Moss
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