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    Marketing Automation CRM Account Director - London, United Kingdom - Blue Pelican Group

    Blue Pelican Group
    Blue Pelican Group London, United Kingdom

    6 days ago

    Default job background
    Full time Technology / Internet
    Description

    Marketing Automation – CRM Account Director

    Location: London, Hybrid – typically in office twice a week. With offices located close to Tower Bridge

    Salary: £60,000 to £70,000 plus benefits

    Despite being an agency role within CRM, loyalty and marketing automation; you're going to find this particular opportunity offers you something that little bit more than your average role of this type working for an equivalent big network agency.

    Principally because with this company you're not just responding to client briefs, but are more entrenched and intrinsic to their efforts surrounding loyalty.

    Involved in things like commercial modelling and planning around what loyalty is to their business, and how best to adopt and implement ever more granular and sophisticated capabilities which aim to drive customer repeat purchase and engagement. Delivered through a mix of comms planning, marketing automation solutions and commercial loyalty propositions.

    This agency doesn't just do marketing operations or client services you see. They're a £1.7bn organisation with the operating ethos of a start-up. Fast paced, dynamic, always pushing boundaries and testing limits. Looking for opportunities to innovate and drive new ways of thinking for clients. But who also happen to own the tangible loyalty proposition which clients then take on as their own.

    You will typically either be given one big client to lead and own, or two smaller clients to oversee and develop – dependent on which role you end up landing here (there's a coupe of potential), every client has something in common, and that's they're connected to travel in some way.

    The marketing automation programmes you'll be creating and executing connected to these loyalty propositions are all centred on this. Promoting a series of travel related loyalty rewards programmes to their customer bases.

    They're complex projects typically too – roughly 18 month to 3 year programmes. As they typically include setting business and commercial objectives with the client for the loyalty proposition too. Considering how the work they'll be completing on the client's behalf will be looking to generate value through the creation and execution of customer communications plans, designing the customer journeys and building it all into a marketing automation tool like SFMC.

    As the Account Director, you will be client lead. But whilst being a lead role, it's also a role which requires a hands-on approach to delivery of the work too. In addition you will be charged with looking to build your own team too, likely made up of an AM and AE. These will be signed off for hire following your start with the company.

    There's a couple of potential clients you could be aligned to when joining, each at slightly different stages of maturity on their journey of realising the value of loyalty to their organisations. But each have headroom for future growth in value, and as the Account Director, a part of your role will be to seek out and develop these opportunities, growing the account's value to the business by taking on more projects which translate into long-term engagement pieces.

    The working set up here is a hybrid working style, contracted to be 2 days in office a week. But following a settling in period, that can be relaxed to a minimum of 1 day in a week. However it's worth noting this role will have an aspect of travel associated to it, and it could also include international travel too. Since the team you'll be joining covers EMEA regions, and there is growing prospect interest coming from outside the UK at the moment with a number of potential clients.

    Experience needed

    • Got to have a good understanding from either agency or consulting type backgrounds within CRM and marketing automation
    • Knowledgeable about at least one of the big martech MA platforms from a technical perspective – e.g. SFMC, Braze, Adobe, etc.
    • You understand the methodology behind it all – so are able to write proposals for how martech works underneath a CRM programme and marketing services over the top
    • Some knowledge and experience within comms planning would be ideal
    • If you've had experience within the loyalty space before, that would be the cherry on top – but this is also something they've said they're able to provide training for in role.
    • Comfortable working in dynamic, fast paced environments which involves a lot of project management and needing to align and bring together people from across a complex business in order to achieve objectives.

    **Able to live and work in the UK unrestricted.**

    Want to Apply? Here's how:

    You can share your Linkedin profile or email me a CV – it doesn't have to be up to date, we can work on that once you decide you want to take this forward.

    Or, for a chat and more information please contact me on:

    Colin Doree

    Head of Recruitment, Data & CRM

    Blue Pelican

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