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    Email Marketing Specialist - Glasgow, United Kingdom - Vertical Advantage

    Vertical Advantage
    Vertical Advantage Glasgow, United Kingdom

    1 week ago

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    Description

    Job Description

    A rapidly growing eCommerce agency based in Glasgow are looking to bring onboard an Email Marketing Specialist to grow the channel.

    You'll partner in shaping the overall lifecycle & communication strategy and drive execution to specific audiences throughout the customer journey. You'll nurture the customer through the different stages from on-boarding to post purchase flows identifying valuable customer touch points through analyzing customer behavior. You will be setting up engaging campaigns, executing transactional and behavioral triggered emails on a large scale.

    Key Responsibilities:

    • Support the overall email by enabling testing strategies around creative, messaging and segmentation to optimize overall customer outreach and performance
    • Own the customer lifecycle strategy, optimizing the series based emails (welcome series, abandoned cart, post purchase and lapsed buyer)
    • Manage and execute all drip campaigns throughout the customer lifecycle journey from activation to retention using transactional and behavioral triggers to ensure high customer engagement
    • Dive deep into user data and analyze customer behavior to create targeted strategies to drive desired behavior e.g. through segmentation, personalisation, identifying new touch points and further optimisation of existing flows
    • Co-drive the retention KPIs and work on retention and loyalty tactics in alignment with the Marketing team
    • Establish strong collaboration across global functional teams and channels to ensure high standards of design & copy, a coherent customer journey from email to conversion always putting the customer first
    • Define and continually refine key performance metrics to measure overall email/SMS effectiveness
    • Qualifications:
      • 1-2 years of lifecycle email marketing or multi-channel CRM experience, ideally in a DTC or Marketplace business.
      • You love collaboration and relationship-building by working effectively across functional teams with digital marketeers, growth teams, designers, data scientists and content editors
      • Proven experience in segmentation and audience targeting, analysing large sets of user data and the ability to turn findings into meaningful actionable insights
      • A strong understanding of the marketing technology ecosystem and a good grasp of what role each piece of technology plays
      • HTML/CSS understanding alongside platforms such as Klaviyo

      This role offers hybrid working from a Glasgow office and the salary range is between £25000 to £29000 depending on experience.
      No sponsorship is on offer sadly.
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