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    Lead Generation Specialist - United Kingdom - Hospice Lotteries Association

    Hospice Lotteries Association
    Hospice Lotteries Association United Kingdom

    1 week ago

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    Description

    The Bee Ethical Group is a leading fundraising agency with expertise in digital marketing, lottery management, and face-to-face sales and promotion.

    Our teams are made up of diverse thinkers who love rising to the challenge of fundraising in an evolving world.

    Innovation is our passion whether that is breaking the mould through the content we create; how we engage, inspire and promote; or how we manage and deliver.

    Our driving force lies in investing in individuals and projects that create significant impact. Among our client portfolio, we oversee the marketing and management of Britain's largest single charity lottery, which raises over £1.2 million with each draw.

    The Lead Generation Specialist is a pivotal role within the sales and marketing team, focusing on generating new business opportunities. This role requires a mix of analytical and creative skills to effectively reach and engage potential customers.

    The ideal candidate is a self-motivated individual with a passion for lead generation and a deep understanding of how to cultivate relationships from initial contact to potential sales.

    Key responsibilities/Tasks:

    • Lead Identification : Use market research and sales data to identify potential leads in targeted markets.
    • Market Trends: Stay informed about industry trends, market conditions, and competitive activities to identify new lead generation opportunities.
    • Lead Qualification: Assess the potential of leads to determine their likelihood of becoming customers, based on specific criteria and interactions.
    • Collaboration: Work closely with sales and marketing teams to align lead generation strategies with overall business goals.
    • Performance Analysis : Analyse campaign performance and adjust strategies to improve lead generation efforts and conversion rates.
    • Outreach Strategies : Develop and implement outreach strategies, including email campaigns, social media engagement, and telephone cold calling, to initiate contact with potential leads.
    • CRM Management: Utilise Customer Relationship Management (CRM) tools to track leads, monitor interactions, and record sales process stages.
    • Content Creation: Collaborate with marketing to create compelling content and materials that attract and engage potential leads.
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