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    Database Performance Specialist - United Kingdom - The Casumo Company Limited

    The Casumo Company Limited
    The Casumo Company Limited United Kingdom

    2 weeks ago

    Default job background
    Description
    Casumo was established in 2012 and has been leading the innovation of the iGaming industry ever since.

    Known for its unique and lovable brands including Casumo and Dunder, the group continues to develop and deliver best-in-class gaming products and experiences.

    We believe in the power of collective genius and look for idea generators, solution seekers and ingenious innovators that want to play a part in pioneering our brands into the future.

    Reporting to theConversion and Retention Manager (Global), as aCampaign Specialist you will execute our global campaigns for Casino, Live Casino and Sports products for local markets.

    Your focus will be on working with local market MD, making sure the local campaigns are aligned with market needs.

    You will coordinate with other central and local teams to ensure the campaigns are accurate and high quality. You will also help to analyze and improve our campaigns and processes.
    Canada (&ROW), UK and Nordics (Finnish).
    Detailed briefing on local campaigns.
    Local campaign performance analysis.
    Market/Competitor analysis.
    Develop and manage a central commercial strategy.
    Ensure adaptability of the strategy for local markets.
    Optimize the efficiency and effectiveness of commercial operations.
    Monitor overall campaign performance.
    Conduct briefings for local campaigns.
    Develop and execute customer retention strategies to maximize value from our customer base based in local market.
    Leverage integrated campaign tools and tech for efficient CRM marketing.
    Design and execute comprehensive campaigns, including bonuses and ROI analysis.
    Collaborate with Business Intelligence for data-driven approach.
    Ensure campaign quality and proofreading.
    Monitor competitors' CRM activities and report findings.
    Oversee key database metrics and propose improvements.
    Proficient in English both written and spoken.
    Local market knowledge (one of the markets: Minimum 2 years of CRM or online/multi-channel marketing experience, ideally in a matrix organization.
    Strong analytical and data skills, with budget management experience.
    Effective management of bonus spend (Gen2GGR%).
    You'll find yourself surrounded by the brightest minds within the most inspiring and collaborative office spaces


    Flexible national holidays:
    public holidays mean more time off, choose how and when to enjoy them
    Up to 4 weeks

    Work From Anywhere:
    explore the world while working remotely
    Access to some of the greatest tools and platforms for developing your professional skills and building success within your role
    A range of training courses, known as Casumo College, for continuous learning and growth
    Social events (both physical &/or online) for building strong relationships with colleagues from all across the organization

    By building a team where difference is embraced, through our lived experiences, our beliefs, and who we are, we create a diverse and inclusive home for all our 'sumos.

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