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    Branding Executive - London, United Kingdom - Lyca Mobile Group

    Lyca Mobile Group
    Lyca Mobile Group London, United Kingdom

    2 weeks ago

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    Description

    Job Description

    Branding Executive

    Location: Dublin & Limerick

    Annual Salary: 30,000 Euros. + Meal Allowance

    Job Summary:

    As a Branding Executive at Lycamobile, you will be responsible for developing and implementing branding strategies to enhance the company's image, market position, and customer perception. Your primary focus will be on creating and executing integrated branding campaigns that align with our business objectives and resonate with our target audience.

    Key Responsibilities:

    Brand Strategy and Planning:

    Develop and implement comprehensive branding strategies to enhance the company's brand image and market visibility.

    Conduct market research and analysis to identify trends, competitive positioning, and customer preferences, incorporating findings into the brand strategy.

    Brand Development and Positioning:

    Work closely with cross-functional teams to define and refine the brand identity, ensuring alignment with corporate values and business objectives.

    Develop and maintain brand guidelines to ensure consistency in messaging, visuals, and communication across all touchpoints.

    Marketing Campaigns and Collateral:

    Conceptualize and execute integrated marketing campaigns, including online and offline channels, to promote the brand and its products/services.

    Collaborate with creative teams to produce marketing collateral, advertising materials, and promotional content consistent with the brand's guidelines.

    Events and PR:

    Plan and execute events, trade shows, and PR activities to promote the brand and increase its visibility within the telecommunications industry and related sectors.

    Bachelor's degree in marketing, Business Administration, Communications, or related field.

    Proven experience in branding, marketing, or related roles within the telecommunications or technology industry.

    Strong understanding of branding principles, market dynamics, and consumer behaviour.

    Excellent communication, project management, and analytical skills.

    Ability to work collaboratively in a team and independently to meet deadlines and achieve goals.

    Join our team and play a crucial role in shaping our telecommunications company's brand and ensuring a positive and impactful market presence.

    License/Certification: Irish/EU driver's License (required)

    Work authorization: Has the right to work in the country.

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