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    Marketing and communications manager - London, United Kingdom - Imperial College Healthcare NHS Trust

    Imperial College Healthcare NHS Trust
    Imperial College Healthcare NHS Trust London, United Kingdom

    3 weeks ago

    Default job background
    Permanent
    Description

    Job summary

    Are you looking for a fast paced, marketing role where you can make a real impact?

    We have an exciting opportunity for an experienced and proactive marketing and communications manager to join our brand experience team at one of London's largest NHS trusts. You'll be responsible for planning, developing, delivering and measuring the impact of marketing and communications programmes across our private care services.

    With a solid track record in managing multiple marketing programmes simultaneously, you will have experience of leading digital marketing campaigns and a wide range of marketing and communications projects.

    You will be used to producing engaging and accurate content for a range of different platforms and publications both online and offline and you will be comfortable working with suppliers including photographers, copywriters, designers and digital agencies.

    The ideal candidate will have excellent attention to detail, be experienced in using content management systems and social media platforms, and understand how to measure the performance of content.

    This role offers a unique opportunity to shape and deliver our new marketing strategy and continue to embed and deliver our new brand. If you are an organised and creative marketing manager we would love to hear from you.

    We offer a flexible approach to working hours to meet the needs of the individual and the service. Please talk to us at interview about the flexibility you may need.

    Main duties of the job

    This is a specialist marketing role, with a primary focus on developing and running marketing campaigns, producing promotional materials and supporting the senior marketing manager to identify and maximise opportunities for growth. Recent projects and areas of focus include relaunching our brand; promoting our maternity and fertility services; and launching a new website. The post is essential at this time, as the Trust seeks to increase growth and income through the Imperial College Healthcare, Private Care service and maximise the impact of targeted marketing campaigns.

    About us

    At Imperial College Healthcare you can achieve extraordinary things with extraordinary people, working with leading clinicians pushing boundaries in patient care. Become part of a vibrant team living our values - expert, kind, collaborative and aspirational. You'll get an experience like no other and will fast forward your career.

    Benefits include career development, flexible working and wellbeing, staff recognition scheme. Make use of optional benefits including Cycle to work, car lease schemes, season ticket loan or membership options for onsite leisure facilities.

    Job description

    Job responsibilities

    The full job description provides an overview of the key tasks and responsibilities of the role and the person specification outlines the qualifications, skills, experience and knowledge required. For both overviews please view the Job Description attachment with the job advert.

    Person Specification

    Education / qualifications

    Essential

  • Relevant Master's degree or equivalent marketing and communications knowledge, skills and experience from working in marketing and communications roles at a similar level
  • Evidence of ongoing professional development in marketing and communications

    • Desirable

  • Membership with a recognised marketing or communications professional body.

    • Experience

    Essential

  • Demonstrable experience of developing and implementing effective marketing programmes and campaigns across a range of channels
  • Excellent understanding of current marketing channels, strategies and techniques and their application in the private healthcare sector.
  • Proven ability to lead and manage effective, integrated communications projects including procurement and tendering
  • Experience of managing a budget.

    • Desirable

  • NHS or private healthcare experience
  • Management experience within a complex organisation.

    • Skills / knowledge / abilities

    Essential

  • Excellent organisational and planning skills with the ability to effectively manage multiple projects and programmes simultaneously.
  • Demonstrable knowledge of marketing and communications best practice and in-depth knowledge of channels across the marketing mix.
  • Excellent attention to detail.
  • Excellent time management and prioritisation skills
  • Strong communication skills and demonstrable ability to influence at all levels within the division and wider Trust.

    • Desirable

  • Analytics and reporting experience.
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