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    Senior Mobile Marketing Manager - London, United Kingdom - Trainline

    Trainline
    Trainline London, United Kingdom

    Found in: Talent UK C2 - 4 days ago

    Default job background
    Full time
    Description

    Job Description

    Were seeking a seasoned Senior Mobile Marketing Manager to lead our mobile marketing efforts across Paid Social and Display channels You will be a strategic thinker who develops and executes datadriven campaigns to acquire new users drive app engagement and achieve our overall growth objectives

    Responsibilities amp; Qualifications:

  • Lead the development and execution of comprehensive mobile marketing strategies for Web and App leveraging Paid Social Meta TikTok Snapchat and Display YouTube DV360 Google Display Network channels
  • Conduct indepth audience research and analysis to identify highvalue users and optimize campaign performance through AB testing and creative development
  • The ideal candidate will have experience using incrementality testing solutions like Metas Conversion Lift as well as marketing analytics tools like Google Analytics and Campaign Manager 360
  • Knowledge of tracking pixels conversion APIs and tagging solutions like Google Tag Manager
  • Manage budgets and maximize return on ad spend ROAS while driving key performance indicators KPIs
  • Lead and mentor a small team of mobile marketing specialists fostering a culture of continuous improvement through new processes and technologies
  • Manage relationships with key stakeholders across various departments Data Engineering Brand
  • Effectively manage multiple crossfunctional projects simultaneously
  • Maintain a comprehensive testing roadmap ensuring ongoing optimisation and exploration of new opportunities
  • Qualifications 4 years of experience in a highly relevant mobile marketing role Proven track record of success in driving user acquisition and engagement through Paid Social and Display channels Strong understanding of mobile marketing best practices and emerging trends Experience with attribution modelling Expertise in analytics campaign optimization and incrementality testing Proficiency with BI platforms like Tableau to translate data insights into actionable strategies Awareness of the privacy landscape and the challenges this poses to marketing teams for example GDPR Digital Markets Act and Apples AppTrackingTransparency Experience leading and motivating a small team Excellent communication interpersonal and project management skills Experience with endtoend campaign execution from strategy to measurement Knowledge of mobile measurement partners like Appsflyer Branch and Adjust

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