UX Research Manager, WhatsApp Ads and Monetization - London, United Kingdom - WhatsApp Inc.

Description

London, UK
Considering applying for this job Do not delay, scroll down and make your application as soon as possible to avoid missing out.

Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.

WhatsApp drives the adoption of Meta monetization products in parts of the world where we have historically had smaller revenue opportunities. In order to grow the Meta ecosystem, we are bringing online both first time online advertisers from the global south as well as seasoned marketeers looking to grow WhatsApp as their next big channel. The Click to WhatsApp team, based in London, is at the forefront of WhatsApp's monetization roadmap.We are looking for a Research Manager to support a team of researchers working across technical areas including value discovery from the WA SMB app intent to create ads, signals tracking, ROI improvement and AI enabled personalization of campaigns and more. Beyond the ads technicalities, however, is a human - a solopreneur/ a medium sized business that has rarely had an online business presence, forget knowing about online ads If you are a person, who is motivated by the complexity this poses around convincing the unconvinced / uninformed user base while loving the challenge of meeting revenue targets through an outstanding user experience, then this role is for you.To give you an idea of some of the big questions in this space, here are some projects our team is working on this half:- Experience building and scaling successful consumer and/or ads products, with an excellent consumer product sensibility.- Experience defining technical and business strategy, and building a team to deliver against Objectives and Key Results (OKRs).- Benchmark CtWA with other ads networks to build a first in class ads product for the world- Demonstrate the collective power of advertising on Facebook and Instagram while leveraging WhatsApp to close transactions- Innovate on the global nature branding and messaging for a new breed of advertisers- Expertise working with cross-functional teams leading engineering, marketing, sales, and partnerships and engineering teams.- Passion for and thought leadership within retail and/or e-commerce, either on the consumer or merchant/seller side.We are keen to chat to you if you:- Have experience working with teams on technical issues including ads networks, ads optimization, signals collection, improving return on improvement, media marketing- Get excited by supporting a team that is solving difficult and often complex problems in the privacy enabled ads space- Have experience in working with SMBs and enterprise customers- Enjoy being hands on in supporting product direction and execution through strong UXR leadership while keeping abreast of future trends and industry changing shifts- Partner highly effectively with Data Science and Product Growth around quantified funnel conversion, experimentation and strategic and tactical improvementsIf building the future of WhatsApp monetization is exciting for you, please get in touch with me.Responsibilities

Lead the team to define clear strategy and vision for WhatsApp across platforms and commerce

Passionate about build and scaling a 0-1 product and hold the team accountable to ship high-quality products

Identify and prioritize short-term and long-term research that delivers impact

Skilled at understanding and incorporating systemic thinking at platform level in product solutions

Influence product strategy and roadmapping through your team's insights and frameworks

Resource Allocation - ensure we are always focusing on the highest priority things, focusing both on the short term needs as well as looking ahead to the next big challenge

Hiring, developing, and retaining talent

Thrive in quantitative research to solve ambiguous problems

Build and grow strong relationships between your team and partner teams (UX design, software engineering, etc.) to create a full picture of end users' experience

Effectively communicate findings and recommendations to engineering and leadership stakeholders

Be hands on in vision setting for product area with experience in future-proofing product strategy

Experience developing products from 0-1, shipping marketplace and/or operating system experiences

Mentorship experience with leading an organization at various levels from interns to researchers

Technical knowledge across topics including remote collaboration, qualitative and quantitative data analysis

2+ years industry experience in management or leadership role leading teams.

Bachelor's degree or significant experience conducting UX research with meaningful business impact

10+ years of experience conducting and/or studying research post-Bachelor's degree

Experience working with a variety of cross-functional peers and stakeholders (e.g., product managers, data scientists, designers, engineers, policy, communications, marketing)Preferred Qualification

Experience in global markets

Experience with ad networks

Platforms UX experience

Experience with small and medium businesses

Experience with enterprise SaaS and monetization

WhatsApp is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. We may use your information to maintain the safety and security of Facebook, its employees, and others as required or permitted by law. You may view Facebook's Pay Transparency Policy and Equal Employment Opportunity is the Law notice by clicking on their corresponding links. Additionally, WhatsApp participates in the E-Verify program in certain locations, as required by law.

WhatsApp is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations- .
#J-18808-Ljbffr