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    YouTube Channel Manager - Glasgow, United Kingdom - Ultimate Asset

    Ultimate Asset
    Ultimate Asset Glasgow, United Kingdom

    5 days ago

    Default job background
    Description

    YouTube Channel Manager:

    £35 - £45K base + benefits (dependent on experience)

    Remote (Candidates must be UK residents due to labour and tax laws)

    My client is a dynamic and innovative company dedicated to creating entertaining YouTube content in the factual content space. We are seeking a creative and results-driven YouTube Channel Manager to join our growing team. The open vertical we are seeking an expert on is in the technology space and developments in the future tech space around AI, AR/VR, blockchain, etc This is an exciting opportunity to lead our YouTube content strategy, optimise video performance, and enhance audience engagement.

    Key Responsibilities:

    Content Strategy:

    • Develop and execute a comprehensive YouTube content strategy aligned with overall marketing goals and driving greater viewership
    • Collaborate with cross-functional teams to ensure consistency in messaging and brand identity across all content.
    • Ideate ideas for videos concepts

    YouTube Thumbnail Design Strategy:

    • Conceptualise and implement effective thumbnail design strategies to increase click-through rates (CTRs) and video visibility.
    • Stay updated on industry trends and design best practices to keep thumbnails visually appealing and engaging.

    Video Analytics and Optimisation:

    • Utilise YouTube analytics tools to assess video performance, audience demographics, and viewer behaviour.
    • Generate actionable insights and recommendations to optimize content for better engagement and reach.

    SEO and Keywords Optimisation:

    • Conduct thorough keyword research to enhance video discoverability and ranking on YouTube.
    • Implement SEO best practices to improve video visibility in search results and related content recommendations.

    Audience Engagement:

    • Foster audience interaction and community growth by responding to comments, messages, and feedback.
    • Implement strategies to increase subscriber count, likes, shares, and overall engagement metrics.

    Collaboration and Cross-functional Communication:

    • Work closely with the creative team, video production team, and other relevant departments to ensure a cohesive content strategy.
    • Collaborate with influencers and partners for cross-promotion opportunities.

    Qualifications:

    • Bachelor's degree in Marketing, Communications, or a related field.
    • Proven experience as a YouTube Marketing Manager or a similar role.
    • Strong understanding of YouTube algorithms, analytics, and SEO best practices.
    • Proficiency in graphic design tools for creating engaging thumbnails.
    • Excellent written and verbal communication skills.
    • Creative mindset with the ability to think outside the box.

    Additional Skills:

    • Familiarity with video editing tools and techniques.
    • Experience with A/B testing and data-driven decision-making.
    • Passion for staying updated on industry trends and emerging platforms.
    • Ability to analyse competitor channels and market trends.
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