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    Manager of Performance Management - United Kingdom - Fortis Games

    Fortis Games
    Fortis Games United Kingdom

    1 week ago

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    Description
    At Fortis Games we aspire to make great games that bring people together while redefining how game companies work.

    We believe in building a sense of belonging through our games, their communities, and how we operate and treat each other.

    Through our game communities, we will create powerful connections and lasting memories.

    We will foster a culture of diversity, equity and belonging where together our diverse skills, experiences and backgrounds impact the games we make.

    We are an early but mighty organization with a leadership team of game industry veterans.

    If you're passionate about tackling difficult problems with direct and thoughtful communication and team first mentality, we may be the right place for you.

    As a Manager of User Acquisition here at Fortis, you will spearhead strategies to drive user growth across our portfolio of games.

    This pivotal role combines the art of digital marketing with the science of paid advertising, requiring a blend of creativity, analytical prowess, and a deep understanding of the gaming landscape.

    You will eventually lead a dedicated team of 2-3 specialists, fostering an environment of innovation and performance excellence.

    Your mission will be to not only captivate new audiences but to redefine the standards of user acquisition in the mobile gaming space.

    Develop and execute a comprehensive user acquisition strategy that aligns with our company's growth objectives. Your strategies will be data-driven, adaptable, and innovative, ensuring our games stand out in a competitive market

    Take a leading role in validating early game concepts by designing and implementing experiments that gauge market interest and potential user engagement.

    Your insights will be crucial in shaping the development and marketing strategies for new game launches


    Creative Collaboration:
    Engage in close collaboration with creative leads to foster idea generation and optimize creative performance. Together, you'll craft compelling narratives and visual elements that resonate with our target audience, enhancing the impact and efficiency of our user acquisition campaigns


    Campaign Management:

    Oversee the creation, execution, and optimization of campaigns across all major paid social and ad networks, including Google Ads and Facebook Ads Manager, Unity, Applovin and among others.

    You'll ensure that our campaigns are creative, targeted, and effective, maximizing ROI, scalability and engagement
    You will be responsible for setting clear goals, providing feedback, and supporting the professional growth of your team members
    Leverage industry-leading tools to analyze performance data, extract actionable insights, and refine strategies accordingly. Work closely with cross-functional teams, including product development, creative, and analytics, to ensure a cohesive approach to user growth.

    Minimum of 5-7 years in digital marketing and user acquisition, with a strong preference for experience in the mobile gaming industry.

    You should be comfortable navigating complex datasets and translating data into strategic decisions.

    Understanding of mobile marketing ad tech:
    game measurement tools, attribution providers, programmatic advertising, fraud, etc

    Creative and Analytical Balance:
    You should thrive in dynamic environments and be able to pivot strategies quickly in response to new trends and data insights
    We strongly believe we are changing how games studios operate and at the core of what we do is making great games that create a connected community
    We're not just about making Games Where You Belong. We're also about building communities where our people belong. That's why Fortis is a thriving environment that celebrates diversity, embraces inclusivity, and fosters growth.

    All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability.

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