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    Digital Performance Marketing Lead - London, United Kingdom - Majorplayers

    Majorplayers
    Majorplayers London, United Kingdom

    3 days ago

    Default job background
    Description
    Senior Marketing Manager (Ski Tech)
    £you ski at least 5 times a year
    you have a full marketing toolkit including executing growth and performance activities

    Our client is a pioneering and fast growing leisure tech scale up which is shaking up and transforming it's sector.

    The founders include a Forbes 30 under 30 and an economics PhD. We are looking for a talented marketing leader who is ready to be the architect of their growth.

    You'll be reporting into the VP of Marketing and leading on the growth strategy whilst creating and executing powerful marketing campaigns and tactics that really speak to customers.

    You will be the leading voice on which channels, creative and strategies to use in order to connect with skiers and maximising ROAS and ROMI.

    Managing a budget of $2m and allocating into a mix of channels, you'll define the target audience and run the performance and paid strategy including FB and Google accounts.

    Leading on local activations such as retail and events and also drive brand and industry partnerships. As the senior Marketer in the team, you'll also run the website and ecommerce function and all PR activities.
    You'll be going deep into the skiing industry, building a network of athletes, partners and advisors.

    You must have experience of building and executing paid media (social, ATL, print), analysing performance and adjust the marketing mix.

    PLEASE TAKE NOTE - It is essential that you are an out and out ski ADDICT who is absolutely dedicated to the sport.

    We are not looking for someone with a casual interest in skiing or who just likes it - we're talking OBSESSED

    This is a high-accountability position with the opportunity to make a significant impact on the skiing industry so you will need to be strong at measuring your tactics and selecting where to invest.

    If you're someone who's looking for a playing field to prove yourself on - this role is for you.

    The technology already has great product market fit, rapidly growing word of mouth and the potential to rapidly scale over the coming years.

    Multiple years experience in a role with sales and spend accountability - preferably in a marketing role for a D2C product.

    Strong knowledge and experience in marketing strategies, including brand, channel mix, content marketing, email marketing, and paid advertising.

    Strong analytical and data interpretation skills to extract insights from marketing metrics and use them to optimize performance and inform decision-making.

    In-depth knowledge of the ski industry, market trends, and customer preferences to drive informed marketing strategies.
    Content Manager will help you execute on content requirements
    Freelancers to support with design (static and motion), video filming and editing, PR
    Core channels are owned and managed internally (web, email, community, app)
    Access to a network of skiers, instructors and athletes
    You'll be the most senior role in a team, which includes:
    Marketing executives supporting with email and local activation
    Content marketing lead- social, video
    Skiing for work Europe, USA and southern hemisphere - accommodation provided.
    Hands-on experience working with an extremely passionate team in a tech start-up, pushing boundaries in data science, product, and tech
    NEST pension
    Bonus based on performance

    If you would like a confidential chat about this role or your next career move, then please get in contact with me: lucy.

    Major Players is the UK's leading digital, marketing, and creative talent agency, and over the last 30 years we've consistently championed our people and communities.

    As a proud B Corp, we are committed to improving diversity, equity and inclusion within the industries we service, creating impactful and sustainable change for our partners, candidates and employees.

    We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law.

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