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    Culture Marketing Lead - London, United Kingdom - Nothing

    Nothing
    Nothing London, United Kingdom

    1 week ago

    Default job background
    Description

    Responsibilities

    • Influencer Marketing Strategy: Develop and execute influencer marketing strategies that align with Nothing Technology's brand and product goals. Identify and onboard influential individuals and organisations who can authentically represent our brand.
    • Culture Marketing: Stay up-to-date with current cultural trends, events, and movements that can be leveraged to promote our products. Develop brand marketing campaigns that tap into relevant cultural moments.
    • Content Collaboration: Collaborate with influencers, creators, and cultural partners to produce engaging and authentic content that resonates with our target audience.
    • Partnership activations: Collaborate with like minded brands to produce engaging and authentic projects that resonate with our target audience.
    • Relationship Management: Manage relationships with influencers and cultural partners, ensuring a positive and productive collaboration. Negotiate contracts and compensation when necessary.
    • Campaign Analysis: Continuously analyse the performance of influencer and culture marketing campaigns, using data and metrics to assess the effectiveness of each initiative. Adapt strategies based on insights.
    • Budget Management: Develop and manage the budget for influencer and culture marketing activities, ensuring cost-effectiveness and ROI.
    • Cross-functional Collaboration: Work closely with the brand, creative, product, content, and social media teams to ensure alignment and integration of influencer and culture marketing into broader marketing strategies.
    • Compliance and Legal: Ensure all influencer marketing activities comply with relevant regulations and guidelines. Draft and review contracts to protect the company's interests.

    Requirements

    • Proven experience in influencer marketing and culture marketing, ideally within the tech or consumer electronics industry
    • Strong knowledge of pop culture, internet culture, and social media trends
    • Exceptional communication and negotiation skills
    • Proficiency in data analysis and marketing analytics tools
    • Creative thinking and a keen eye for emerging trends
    • Strong project management skills
    • Results-driven with a focus on achieving measurable outcomes
    • A passion for technology and a deep understanding of Nothing Technology's brand
    • Bachelor's degree in Marketing, Business, or a related field. Master's degree is a plus
    #J-18808-Ljbffr
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