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    Associate Director of Data and Technology - London, United Kingdom - EssenceMediacomX

    EssenceMediacomX
    EssenceMediacomX London, United Kingdom

    5 days ago

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    Description

    EssenceMediacom EssenceMediacom fuses Essence's performance, data, analytics and creative technology DNA with MediaCom's scaled multichannel audience planning and strategic media expertise.

    EssenceMediacomX sits within the legacy Essence building on Oxford Street. Our clients include many exciting brands such as Google, ITV, Airbnb, BT/EE, NBCUniversal and L'Oréal to name a few.

    Programmatic involves planning & flawlessly executing programmatically bought media plans, across display, video and mobile and emerging biddable & programmatic platforms, as well as deploying unsurpassed platform knowledge & smart use of audience data, and developing industry-leading technology (secured through collaborative supplier partnerships) to facilitate 1:1 communication with our audience.

    You will be the programmatic media lead for the team, providing strategic insight, consultancy to local markets to help them evolve programmatic best practice (incl.

    Effectively oversee your team's programmatic accounts; Take full responsibility for all wider client or team programmatic deliverables, including the financial and commercial aspects of the programmatic accounts.

    Take responsibility for the bigger picture in terms of your clients' accounts, (for example, take full responsibility for reviews of client or team deliverables)
    Work closely with the current Social / Cross-Channel Activation Director to deliver integrated channel strategy across central campaign activations, as well as support any programmatic-involved transformation projects across AdTech
    Consult and engage with local territories to drive digital maturity across Display & Programmatic
    Act as a mentor to individuals both inside and outside of your team, encouraging them to develop their full potential, and helping them develop their longer-term career plans
    Working with the Reservation Media, and Investment teams across GroupM local partner agencies, assisting with research into, onboarding of, and best practice development for emerging programmatic platforms

    Experience in a digital media agency, or have commensurate experience in digital roles managing teams, and working with other Account Directors / Heads-of-Programmatic, and/or Marketing Directors / Marketing Managers on the client side
    Experience with planning and running large-scale programmatic accounts, preferably via DV360 (formally DBM) but also Amazon, Trade Desk, AppNexus, Avocet
    Advanced experience of YouTube (via Google Ads) is also required
    Adept at running campaigns across multiple countries / languages
    Experience delivering integrated digital campaigns for large clients - Search, Display, Social, etc

    Google AdWords Certification (including Video Certification)

    This is an exciting opportunity to join a fast-growing, dynamic agency which is doing cutting-edge work for key clients in the digital industry.

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