- Builds and owns the marketing strategy and execution for UK, Benelux & Nordics, working closely with the global marketing team, your local team of marketing specialists, and the local sales team, to increase awareness, drive engagement, generate leads, and support conversion rates
- Manages all local marketing activities: demand generation, ABM, events, customer marketing, web, content, and PR
- Owns the event marketing program calendars, organising both Insiders events and industry events, managing all aspects of the projects from speakers recruitment to logistics
- Creates locally relevant assets to aid with sales and campaigns - case studies, whitepapers, guides,
- Works closely with sales to measure program performance and lead quality
- A Master's Degree in Business, Marketing or a related field
- +7years of previous experience in B2B marketing, ideally for a SaaS business
- Solid leadership skills with experience in building and managing teams.
- Good knowledge of digital space
- Experience using marketing automation and CRM tools ( Hubspot, Marketo, Eloqua, Pardot, Salesforce)
- Strong oral and written communication skills with the ability to create and pitch compelling marketing materials strong creative problem-solving skills
- Extraordinary attention to detail
- Excellent event planning and execution skills
- The ability to maintain a positive attitude
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Senior Marketing Manager, Northern Europe - London, United Kingdom - Insider
Description
Before jumping in on all the information about the role and what you can bring to the table, let us introduce ourselves real quick. About us Hi there We are Insider, a B2B SaaS company that drives growth for its clients around the world. How are we achieving this? We are connecting data across channels, predicting future behavior with AI, and individualizing experiences from a single platform with the fastest time to value.We announced that we unlocked our unicorn status after our Series D round. We are backed by top-notch investors including Sequoia Capital, QIA, Riverwood, Endeavor Catalyst and trusted by 1000+ brands from high-growth startups to the most prestigious Fortune 500 companies such as Singapore Airlines, Virgin, Nestle, Nissan, Samsung, Lenovo, Puma, MediaMarkt, IKEA, Allianz, Santander, Dominos, Avon, CNN, and the list goes on.We are the #1 Leader everywhere We are recognized as a leader in The Forrester WaveTM for Cross-Channel Campaign Management in Q3, 2021. We are also named a leader in 2021 Gartner Magic QuadrantTM for Personalization Engines. But wait, there is more. For 21 quarters in a row, we've been ranked as a leader in G2 Mobile Marketing, Personalization, Customer Data Platform, and Customer Journey Analytics Grids.We are also proud to become one of the very few female-led B2B SaaS unicorns in the world.Behind all these achievements, there is an exceptionally talented and passionate team across 28 countries that moves fast and agile, creates cutting-edge products, and focuses on making an impact. If you want to join us in this journey, just keep reading. First things first: What is this role about? We are Insider, the world's first Integrated Growth Management Platform that is loved by marketers crafting experiences for the world's most renowned enterprise brands. We help enterprise brands connect customer data across channels, predict future behaviour with AI and individualise are expanding our Marketing nation across 25 countries and we are currently for our Senior Marketing Manager, Northern Europe . If you are a self-starter who has a passion for B2B Marketing and if you are interested in building up the market presence of a unicorn SaaS company in the biggest market in the world, if you are up for the challenge of your lifetime, this is probably the role for you. Come and join our dynamic Marketing team to create your own playground and take our Northern Europe (United Kingdom, Benelux, Nordics) marketing strategy to the next level . Read on if you want to discover how it feels to become one of .'re probably expecting an eye-catching, mesmerising job description that will sweep you off your feet, flavoured with the coolest startup jargons. After all, we're a Sequoia and Riverwood-backed company, with an awarded woman CEO and a team across the globe that takes the word "diversity" very seriously. But that's exactly why we think that nothing says more than the real experience. We're underdogs who believe in the power of actions more than anything else. So we asked our VPs of Marketing, Regional Marketing Managers, Country Managers, and Sales Teams to tell us what they would expect from our Senior Marketing Manager, Northern Europe and this is what they told usDay in and day out of a Senior Marketing Manager, Northern Europe at Insider:
We want you to join us while we are taking a step into the future if you have;
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