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    vacancy | head of growth - London, United Kingdom - Middlesex Cricket

    Middlesex Cricket
    Middlesex Cricket London, United Kingdom

    3 weeks ago

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    Description

    Middlesex County Cricket Club is a long-established professional cricket club based at Lord's, the most famous ground in the world.

    As part of a new strategy, the aim is to significantly grow the commercial business conducted by the club and a Head of Growth is being sought to lead and drive this. Working alongside the CEO and CFO, this role will set an innovative sales strategy and deliver success in the form of traditional and new revenue streams.

    The Head of Growth will lead all commercial activity and will be a key appointment within the leadership team.

    The Role

    To increase commercial income from existing sources

    • New Business:
      • Hospitality sales - maximising traditional hospitality products across International and Domestic fixtures
      • Sponsorship acquisition
    • Commercial Partnerships and Sales
    • Define and implement Growth and Commercial Strategy
    • Non-Match Day Sales (Conference & Events)
    • Match Day Sales (Hospitality)
    • Membership:
      • Implement and deliver membership model that maximises revenues. Bringing in new and diverse audiences, with a focus on membership acquisition
      • Oversee the direction of the Club's existing premium members club
    • Implement CRM system to monitor leads
    • Evaluate market - outreach through to closure
    • Working with the team to develop commercial proposals

    In addition, new revenue from digital products, services and content is expected to be established and developed.

    Although not responsible for marketing and retail, this role will involve some elements that influence both the marketing and retail of the club.

    As part of the Senior Management Team you will also support all projects and colleagues within the Club.

    The Person

    In summary, a member of the Senior Management Team to ensure all projects and relationships support the wider Club Strategy whilst exploring new innovative avenues to help increase our brand awareness and income streams.

    Specifically, the successful candidate will be a strong leader who has a successful track record in delivering demanding commercial objectives through a dedicated and experienced team. The ideal candidate is proactive, a natural salesperson who doesn't mind cold-calling and being creative in their approach, and understanding of the constraints and landscape of a domestic sport product.

    You will have fantastic communication and interpersonal skills to build relationships with new clients with the aim of generating new sales, supporting existing partnerships and cross-selling when the opportunity arises. A confident go-getter, you will be professional and presentable and portray the high standards set by Middlesex County Cricket Club.

    These same skills are also required internally to build relationships with all departments and stakeholders and, during busy periods within cricket, they must be willing to step outside of their role and provide additional support where required whilst also working evenings and weekends in line with our fixture lists and events.

    This is a demanding role but one which provides the opportunity to pioneer growth and change and it will be a crucial appointment within the business. There is a willingness and a desire to move the commercial activities in a new direction so it is an exciting time to join the team.

    What We Offer

    • A competitive salary which reflects the importance of this role within the wider business, with a clear and attractive bonus structure.

    Further benefits tbc. To include, for example:

    • Holidays
    • Pension Contribution

    To apply, please send a CV and cover letter to [email protected] . Closing date for applications is Friday 19th April.

    #J-18808-Ljbffr
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