- Manage the day-to-day marketing for Genius Sports' sports betting business, generating new commercial opportunities and maximising existing customer value.
- Plan and execute regional lead generation (new business) campaigns in key growth markets including LatAm and Africa.
- Work closely with the SDR function to increase the quality of inbound sportsbook opportunities.
- Manage our participation in multiple industry and proprietary events throughout the year, including managing contract negotiation, briefing speakers, designing exhibition stands, merchandise and more.
- Working closely with Product Marketing, take a lead on bringing our sportsbook solutions to market and maximising demand among new and existing customers.
- Create and regularly update product and sales documents such as presentation decks, the company website, sales brochures, infographics, product videos and internal resources.
- Write on-brand copywriting across multiple touch points, from print adverts to social posts and email marketing and web landing pages.
- Nurture strategic partnerships with the media and press to maintain brand position and media placement.
- Develop the CRM calendar and customer communications for the sports betting audience.
- 7+years' marketing experience, ideally within sports betting, iGaming or sports
- Experience with B2B lead generation, funnel marketing and CRM
- Experience using Salesforce and Pardot is a plus
- Understanding of paid media and events marketing
- Strong short and long-form copywriting skills
- Brilliant communication, both verbally and written
- Bachelor's degree or higher
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Senior Marketing Manager - London, United Kingdom - Genius Sports Group
Description
A bit about us
Do you want to join one of the world's fastest growing sports technology companies?
Genius Sports is at the epicentre of the global network connecting sports, brands and fans through official live data. Our mission is simple. We champion a more sustainable sports data ecosystem that benefits all parties.
We're looking for enthusiastic and ambitious people to join our talented team.
If you see yourself becoming part of a global family building the future of sports entertainment together, then come and grow with us.
We put trust in our people to deliver the difference for our clients around the world. It's why many of the world's largest leagues & federations such as the NFL, English Premier League, FIBA and NCAA choose to work with Genius Sports.
About the role
We're looking for an ambitious Senior Marketing Manager to join our fast-growing marketing team. You will be someone with a passion for B2B marketing and an equal passion for sports or sports betting, responsible for managing the day-to-day marketing strategy for our sports betting business.
Reporting to the Head of Marketing, you will work closely with the wider Marketing and Commercial functions to unlock new business opportunities and existing customer value through stand-out marketing, plan and execute regional campaigns, lead on the creation of sales enablement and much more.
This is an all-around B2B marketing role, perfect for a self-starter looking to bring ideas and take ownership. You'll be a results-driven marketer with a commercial mind, ready to put their stamp on output ranging from key event exhibitions to CRM marketing, paid media and social media.
Key ResponsibilitiesWhat You'll Need
What's in it for you?
As well as a competitive salary and annual leave allowance, our benefits include health insurance, skills training and much more, depending on the location. We also offer a host of softer benefits, including many social events throughout the year such as summer and winter holiday parties, monthly team building events, sports tournaments, charity days and wellbeing activities.
How we work
We have adapted a forward-thinking 'Ways of Working' framework, which sets out (amongst other things) the opportunities for Geniuses to work flexibly, remotely and on working holidays. It affects different teams and locations differently, so please ask for further information in how it would work with this role.
Our employees are empowered to stretch the boundaries of what's achievable, always reaching further and pushing the edges to see what gives. We collaborate, we innovate, and we celebrate. We will continue to grow as an organisation and continue to invest in our highly talented and diverse team of Geniuses.
Genius Sports Group is proud to be an equal opportunities employer. We recognize and celebrate the benefits that a diverse and inclusive workforce bring to our business, our customers and our staff. We welcome and will consider all applications regardless of age, different abilities or disability, gender re-assignment, marriage, pregnancy, maternity, race or nationality, religion or belief, sex and sexual orientation (and any other applicable status). Please let us know when you apply if you need any assistance during the recruiting process due to a disability.
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