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    Senior CRM Executive - London, United Kingdom - Oakleaf TCT

    Oakleaf TCT
    Oakleaf TCT London, United Kingdom

    2 weeks ago

    Default job background
    Full time Technology / Internet
    Description

    Senior CRM & Customer Engagement Executive

    Permanent Position - 4 days a week in the office (Paddington) & 1 day from home

    Salary: £40,000 - £45,000 + 5% Bonus

    Company: We are working with a FTSE 100 client who specialise in Transportation across the UK. They are seeking a highly skilled and experienced Senior CRM & Customer Engagement Executive to join their dynamic team.

    The successful candidate will play a key role in driving customer engagement, retention, and loyalty through effective CRM strategies and campaigns. Reporting to the Head of Marketing the Senior CRM and Engagement Executive will be responsible for developing and executing targeted initiatives to enhance customer experience, increase brand loyalty, and drive revenue growth.

    You will be responsible for developing and implementing comprehensive CRM strategies to drive customer engagement, retention, and loyalty

    • Manage and optimise the Emarsys CRM platform to deliver personalised and targeted communications across multiple channels
    • Analyse customer data and behaviour to identify trends, insights, and opportunities for optimisation
    • Collaborate with cross-functional teams including Sales, and Product to align CRM initiatives with business objectives
    • Create and execute segmented email campaigns, newsletters, and other communication and marketing initiatives to drive customer engagement and increase conversion rates
    • Monitor campaign performance, conduct A/B testing, and utilise data-driven insights to continually improve campaign effectiveness
    • Lead the development of customer journey maps, automation, and lifecycle strategies to enhance the overall customer experience
    • Work closely with the Head of Marketing to develop KPIs, and track performance against targets
    • Stay informed about industry trends, best practices, and emerging technologies in CRM and customer engagement
    • Provide regular reports and updates on CRM performance to senior management, and the wider marketing team.

    Requirements

    Proven experience in CRM management, preferably within the transportation, travel, or service industry

    • Extensive experience with Emarsys or similar CRM platforms is required
    • Strong analytical skills with the ability to interpret complex data sets and draw actionable insights
    • Excellent project management skills with the ability to prioritise and manage multiple initiatives simultaneously
    • Exceptional communication and interpersonal skills with the ability to collaborate effectively across teams
    • Creative thinker with a passion for delivering exceptional customer experiences
    • Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities
    • Proficiency in Microsoft Office Suite, particularly Excel and PowerPoint

    Please apply accordingly -

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